If you want your online company to thrive, getting leads is a crucial aspect of your business. It’s so crucial that 35% of marketers list getting more leads as their top priority.
But building an online lead generation funnel can be challenging even for the more experienced marketers. And building a lead generation funnel that sustains your business with consistent leads can feel nearly impossible.
Fortunately, lead generation can be easy if you know what you are doing and you are following a step-by-step plan. If you are wondering how to create a lead generation funnel, this short and simple guide is for you.
Define Your Target Audience
The first step is to define your target audience. When you try to market to everyone, you end up marketing to no one.
If you haven’t launched your business, you need to make an educated guess about who your ideal client is. If you have launched your business, look at your data and figure out who is buying.
Identify the Problem
The next step to creating a business lead generation funnel is to identify the problem. You need to know what is driving your target client, what their pain point is, and how your product solves it. You can do this by joining relevant Facebook groups, creating subreddits, reading comments on YouTube videos, and more.
Create an Asset That Offers a Solution to Their Problem
Now that you know who your target market is and what problem they are having, the next step is to create an asset that offers a solution to their problem. You can create an ebook, a step-by-step plan, a spreadsheet, or more. Make sure your asset is high quality and truly answers your target market’s problem.
Map Their Customer Journey
The next step for website lead generation is mapping your customer’s journey. Map out the steps the readers need to take to go from viewer of your website to qualified lead. This will help you measure leads, track conversions, and eliminate friction points in your funnel.
Drive Traffic to the Lead Magnet
Now it’s time in your lead generation strategy to drive traffic to the lead magnet. To help you drive traffic, you need to use the right platforms, host live events, and use trending hashtags.
You can do this by creating social media posts, infographics, videos, blog posts, and more. There are various inbound and outbound lead generation methods available. Once you are done collecting lead data, you can start qualifying the leads.
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Create a Lead Generation Funnel to Bring Clients into Your Business
A lead generation funnel is a marketer’s best friend for converting visitors into clients.
Instead of creating it once and leaving it, you should continually update and optimize it to make sure you have fresh content. You need to get the right data, use lead generation tools, and qualify your leads to see if they are ready to be turned into clients.
By doing that, you can understand what marketing methods are driving leads and bringing revenue into your business.
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