Patient experience is of the highest priority in hospitals. And there is no better way to know if a hospital prioritizes its patients and clients than it having a hospital wayfinding signage. This healthcare signage provides visitors and patients with a seamless transition within the hospital.
Studies show that visitors who get stranded at least 30 feet on their way have a higher chance of stopping to request direction from the staff. Hospital wayfinding signage helps eliminate such scenarios. Furthermore, it’s also a brand-boosting tool.
In need of improving your hospital wayfinding signage and further boost your brand? Read on to verse yourself with ways to achieve effective wayfinding signage in your hospital.
Always Maintain Cultural Sensitivity
The design should be appealing to diverse populations to be considered inclusive and universal. For instance, having multilingual wayfinding signage puts into consideration visitors and patients who speak other languages.
Also, ensure that the colours meet the ADA guidelines. Doing so extends inclusivity towards individuals with different types of colour blindness.
Testing done in several hospitals indicated that it’s vital to have the animals and illustrations appear both alone and in family groups. Having them appear in such a manner shows sensitivity toward different patients’ perspectives and situations.
Flexibility and Consistency
Your design should always be flexible and logical. For instance, a children’s hospital should have a model that appeals to all kids and age groups.
By being flexible, your design should meet the ever-changing technology. It should provide a constant allowance for you to grow.
Your system should also be timeless, meaning your typefaces colours and icons should be timeless. By doing so, you’ll be avoiding fads, which lead to the hassle and costs of redesigning your system.
Enhance Patient Experience
Effective wayfinding extends further than ease of functionality. The easiness of patient experience should also be of a high priority for you to have an effective hospital wayfinding signage.
An effective healthcare wayfinding signage easily integrates every party for good patient experience. Seamlessly integrating the tech, the staff, and the built environment maximizes efficiency and alleviates stress.
Incorporating features that provide positive distractions is an ideal way of engaging the patient. Such features reduce stress and elevate patient’ experience.
Showcase Your Brand
An ideal hospital wayfinding signage should reflect the organization’s mission, vision, goals and values. Showcasing your brand values helps connect with the patient at a deeper level. It creates some sense of assurance and makes the patients feel included.
An adequately branded hospital wayfinding signage stays in the minds of your patients. And with the increasing healthcare options, having a strong brand identity is critical.
Have an Intuitive System
Effective healthcare wayfinding signage should be intuitive. An intuitive hospital wayfinding signage eases the experience of visitors and patients.
However, having an intuitive hospital wayfinding signage is a hard task given that every patients’ intuition is different. But you can still achieve one by getting feedback from patients and visitors.
Getting feedback, for instance, on how to name elevators and whether to stick with levels or floors is vital. This feedback puts the design of the signage in the patients’ and visitors’ perspective.
An effective hospital wayfinding signage is more than a functional necessity. Therefore, you need one to maximize efficiency and improve the patients’ experience. Fortunately, companies like Norvis are there to provide you with an effective hospital wayfinding signage.
