A great marketer needs a professional tool they can trust their valuable lead channel with. This is where a form builder comes in. This tool can help you attract higher leads and drive conversions to your site.
A good form builder can help you get all the information you need about a lead. You can also use it to build meaningful and solid relationships.
You can then turn these leads into happy customers. But why does your business needs forms? Let’s find out.
Why Your Business Needs Forms
If you are a new business owner, you are probably wondering if your business really needs a form. Well, firms are crucial to daily business activities, including product inquiries, acquiring contacts, delivering information, and a whole lot more. An effective form builder is crucial in capturing data and maintaining existing information.
Forms are typically designed to keep information that is related in a central location. This promotes easy analysis, reporting, and analysis.
Since there are so many form builders available today, it can be quite a daunting task to find the right one, especially if you don’t know some of the things you need to pay attention to.
In this article, we make it easy for you to choose a form builder that suits your budget, especially if you are a new business owner and still have a limited budget.
So without wasting time, let’s delve into them.
1. Determine Your Business Goals and Find a Form Builder That Is Compatible With the Goals
First things first, when looking for the best form builder for your business, you need to define your business goals. This can help you find a form builder that can help you reach your goals.
You need to consider if you just want to ask a few basic questions or if your needs are more advanced. For instance, do you want your website visitors to book an appointment?
Do you require respondents to upload a picture or a file? Or do you need to create some logic based on responses given by customers to specific questions?
In short, you need to make sure that you choose a form builder with features that are compatible with the questions you need to ask to acquire leads and turn them into loyal customers.
It is crucial to understand your business goals so that you can find a form builder that is compatible with them.
2. Pay Attention to the Cost of the Form Builder
Form builders generally cost differently. That’s why you need to determine your budget to find the one that suits your budget. When it comes to the cost of the form builder, several factors will determine that.
These factors include access to integrations, the range of features, the number of forms, and form submissions.
While you are looking for an affordable form builder, this doesn’t mean that you need to opt for a very cheap one. Such kind of a form builder may not offer you some of the advanced features you need to capture leads.
The rule of the thumb is to look for a form builder that meets your business’s needs and fits your budget.
3. Check if the Form Builder Is User-Friendly
One of the crucial things you should look for in a form builder is user-friendliness. The form builder should be user-friendly.
It shouldn’t require too much learning to understand how it works. Form builders with drag and drop editors are easy to use and navigate.
To gauge how easy it is to use the form builder, pay attention to the kind of display and user interface the form builder has. Is it easy to navigate and access the features?
Are the instructions easy to understand and follow even for non-techy individuals? Another important thing you need to consider is how easy it is to implement the form builder and what your options are for adding the form to your site.
When it comes to choosing a form builder, you need to choose one that is compatible with your level of technical expertise.
4. Pay Attention to the Form’s Features
Once you have understood the kind of forms you want, you need to look for one with the features your business needs.
Find out if the form builder integrates with your current analytics platforms, payment processors, CRMs, and management platforms. In addition to that, consider the available notification options.
Is it possible to send yourself a text message or email when a form has been submitted? Can you respond directly to the lead automatically? Where is the form sent after it has been submitted?
Other features you should pay attention to include reporting options, multi-step logic, as well as the ability to build HIPAA compliant forms.
5. Customization
Of course, you want to ensure that you create a form that matches your company’s brand. The majority of form builders have pre-designed templates, and the level to which you can customize them typically varies.
So you need to consider how you want your completed form to look like, and keep that in mind when exploring your form builder options.
If you need a basic form, you can go for a form builder with predesigned templates since it is the best option.
On the other hand, if you want to create a form that reflects your company’s brand, you might have to choose an option that lets you customize your forms.
Customizing your forms typically includes things, such as changing colors on form elements, adding custom CSS, changing fronts, etc.
Final Thoughts
There are plenty of form builders available in the market today that you can choose from. But to get the right one that matches your business’s needs, you need to do your due diligence.
Pay attention to the above-mentioned factors, and you will surely end up with the right form builder that can help you capture leads and convert them to your loyal customers.
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