Have you seen holographic stickers and want to know more about them? Or maybe you’re wondering why you get them & what you can use them for?
4 Uses of Holographic Stickers
We’re about to explain what holographic stickers are, how they are made, and how to use them.
To get us started, what’s a holographic sticker?
A holographic sticker is fundamentally the same as a ‘normal’ sticker; however, they’re printed on rainbow iridescent effect vinyl. You can use this vinyl to create stunning metallic colors on your sticker.
Here’s an excellent example of a holographic sticker:
How is a holographic sticker made?
The image below helps to explain the various layers of a holographic sticker:
Each part is vital to give the best quality and durability. Each layer is detailed below:
- A clear gloss laminate gets applied over the printed design to protect your sticker from fading, scratches & water.
- They can be printed using the latest digital technology with stunning detail.
- The holographic vinyl gives your design rich metallic colors.
- The general-purpose, medium-strength adhesive is excellent for many applications.
- The thick backing makes stickers easy to peel & gives a premium feel.
Now you know more about what a holographic sticker is and how it’s made, here’s how you can use them.
Give stickers with your products
Have you ever got a new iPhone and stuck the Apple stickers you got onto your laptop or elsewhere? Apple is incredible at brand building, so why not use them as inspiration for your business.
Putting stickers in a box with your product can help get your brand in front of your loyal customers more regularly. As stickers are a low cost, it’s a minimal risk too.
Search for guerilla marketing opportunities
Guerilla marketing is a marketing tactic that uses alternative means of communication to promote your chosen message.
A brilliant example of guerilla marketing is Puma. They paid $120,000 to Pelé to tie up his laces on the pitch at the start of the 1970 soccer World Cup final. It got insane TV coverage and lots of eyes on Puma’s brand.
If you have a quick search on Google, there are many excellent guerilla marketing examples using stickers. And the nice thing is, they won’t cost more than a few hundred dollars.
Give merch to influencers
An influencer is someone who has an online following and has some influence over their market. We recommend getting in touch with micro-influencers, who have around 150,000 followers.
Try finding an influencer who has the right audience, sending them product samples, custom die-cut stickers, and a hand-signed letter. Once you find the right people, there’s a high chance they’ll give you a shoutout.
Create product scarcity
Getting someone to act now is hard. Brands such as Supreme manage this brilliantly and create insane demand for new product drops.
Creating scarcity with limited edition products helps to create scarcity and drive urgency.
Custom stickers are perfect, and you can even add wording, such as 1 of 50 (limited edition), to emphasize how rare your product is.
And that’s it. Four uses of holographic stickers. We hope this has stimulated your imagination and ignites your curiosity to see how you can use them personally or professionally.
If you have any questions about holographic stickers, please comment below & we’d be happy to help!
Some other articles you might find of interest:
Marketing blogs you must follow as an entrepreneur:
29 Marketing Blogs Every Small Business Must Follow
Are you feeling cramped in your home office space? You might enjoy this article:
Home Office Design Ideas for Small Spaces
