Do you know if your website is optimized and running at its best? If you think it is but are just going with your gut feeling then you need to understand that you’re probably leaving money on the table without realizing it.

See, you can’t just assume that your website is doing well if you don’t have the data. For instance, if you are running an eCommerce site, you would need to be using powerful PPC reporting tools to make sure that you are getting a good ROI for your ad spend.

3 Simple Ways To Use Google Analytics To Boost Your Site Traffic

It’s the same thing when you are running a website for affiliate marketing or any other type of site that brings in revenue. To understand how things are going, you have to learn to use Google Analytics at least as its most basic.

In this article, I will go over several of the metrics that you should understand on Google Analytics so you can understand the actual health of your website.

1. Know Your Numbers

Many people are obsessed with doing a lot of link building to rank their site better. What they tend to forget is that the health of the site is going to go a long way towards better rankings when it is optimized.

To understand if your site health is holding you back, you need to understand some of the numbers. The metrics of a healthy site can all be found in your dashboard for Google Analytics.

The most basic numbers to understand relate to your traffic. How many visitors are coming? But, dig a little deeper and see the new vs returning visitors. You will have more new visitors, but having a good amount of returning visitors is a good sign.

Also, it’s important to look at the recent visits and compare them to the same period in the last month to understand if you are going up or down.

2. Make Sure Your Visitors are Engaged

An engaged visitor to your site is somebody who loves the content. If it is informative and entertaining then they will linger and read the entire article. They will also read more than one post as they understand that if the article they are currently reading is good, others will be too.

You can see the metrics that allow you to see the engagement by time-on-page and also the bounce rate. If you have a low percentage for your bounce rate then it means that many visitors are reading many pages and not just one.

3. Set Up Event Tracking Actions

Having a landing page for an offer is essential. And it is essential to understand if it is converting. You can set up a lot of event tracking on your Google Analytics page so you can track conversions. These are like your own metrics that you decide to track yourself.

Whatever metric is important to your website can be set up in a few minutes.

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