If you ever need proof that content marketing should be a staple of your growth strategy, consider this: Reports note that businesses are spending 73% more on content production compared to previous years.
While most business owners understand that content is king, what content you choose to put out can make a world of difference.
To help your team make the most of your budget, we’ve outlined four types of content marketing that every industry should value. Keep reading to find out more!
1. Blogging and Written Content
It’s hard to think that there was an era where written content ruled the Internet. While video and social take the cake these days, blogging is still an absolutely worthwhile part of your digital content plan for several reasons.
First, it’s significantly less involved than any other form of content marketing. All you need is a topic, some keywords, and your brand bible, so you can adhere to the right tone. Allow for some editing time and maybe a few drafts, and that’s really all there is to it.
Blogging is also a fantastic way to grow your website’s authority through link building. Search engine web crawlers use authority to determine what to display. The more authority your blog establishes, the likelier you are to climb to the top.
2. Social Media
The average person now spends over 144 minutes on social media each day, meaning that, love it or hate it, social media is here to stay and needs to become a vital part of your strategy.
With that said, the worst thing you can do is take a shotgun approach to your social media marketing. Instead, keep it segmented to platforms where you know your audience spends time.
Keep your posts fun, light, and open-ended. Use social media to engage with your audience and build their trust and loyalty.
3. Video Production
By the time you finish reading this sentence, hundreds of hours of new video content will be uploaded to YouTube. Suffice to say, today’s audiences have a serious thirst for visual content.
If that made you a little nervous, it’s worth noting that you can outsource production, too. A b2b content marketing agency can take previously written content on your website, turn it into a script, and produce a professional, well-crafted video for your brand.
Again, keep in mind that your aim is to inform or entertain first, not sell. Save your CTA for the end of the video, and make sure your content isn’t too sales-y.
4. Podcast Marketing
Aside from video production, podcasting is among the fastest-growing content marketing sectors.
As long as you have a topic, a microphone, and audio editing software, your business can — and should — have a podcast. Think of this as a fun way to have discussions with industry leaders or discuss the most significant topics in your industry.
Plus, podcasting is another great way to build that all-important bond with your audience.
The Four Most Important Types of Content Marketing
Rest assured, there isn’t one best content type. Instead, your business will need to incorporate these types of content to best raise awareness and grow your audience.
Most importantly, take an audience-centric approach. Remember who you’re creating for, and you can’t go wrong.
For more tips on growing your business, be sure to check out the rest of our business blog!
