There are almost 2 billion websites on the internet these days. This can make it increasingly difficult for your website to stand out.
Getting your website to the top of Google should be one of
your top priorities if you want it to be successful. By getting your Google
ranking up, you can ensure that plenty of people will stumble upon your site,
regardless of whether or not they were actually looking for it.
But doing this is sometimes easier said than done. You’re
going to need to work harder—and smarter!—to send your website’s Google ranking
soaring.
Here are eight easy steps that can help you improve your website ranking and drive more traffic to your business website.
1. Make Sure Your Website Loads Fast
When people go to visit your website, how long does it take
for everything on it to load up?
It might not feel like this has anything to do with your
Google ranking. But the reality is that Google is going to penalize your site
and send its ranking in the wrong direction if it doesn’t load quickly enough.
Ideally, it should only take about two seconds to load up. If your website takes longer than that, it’s going to frustrate those who visit it and frustrate you when you can’t bring your Google ranking up.
2. Fill Your Website With Quality Content
Is everything that’s on your website right now copied and
pasted from another site out there? This is a huge no-no in the world of
search engine optimization.
To get your Google ranking up, everything on your website
has to be 100% unique. From your homepage to your product and/or service pages
to your “About Us” page, your site should be filled with original
content from top to bottom.
You should also add to this content on a regular basis, potentially in the form of a blog. This will show Google that you’re doing everything you can to keep your site active and current.
Make sure that the content is not just unique but also is engaging and delivers value. This article is a great source of ideas on creating engaging content.
3. Use the Right Keywords
Which keywords are those people who would be most interested
in your website searching for on Google? You need to have at least some of
those keywords sprinkled throughout the content that’s on your site.
You do not need to go too overboard and make every
other word on your site a keyword that you think people want to see. Google
might end up docking you points for this.
But you do want to optimize your site by adding keywords
here and there. It’s how to get on top of Google search results pages when
people search for certain words and phrases.
You can learn more about finding and using the right
keywords by visiting https://seojet.net/blog/new-website-seo-case-study/.
4. Use the Heading Tags Appropriately
Does your website contain big blocks of text that are almost
impossible for the average person to read? For a long time, Google let websites
get away with using text in this way.
But these days, Google wants to see that you’ve put some
real time and effort into creating valuable content for your site. They want to
find your content broken up with H1 and H2 headers that create some separation
between different sections of content.
Utilizing H1 and H2 headers will require you to put in a
little more work than you would have to otherwise when creating content. But
it’ll be well worth it in the end when Google moves it up into a more favorable
SEO position.
5. Careful Internal/External Linking
Do you have a lot of statistics and references to news
stories in the original content on your website? Don’t be afraid to link out to
wherever you found these things.
Don’t be afraid to link to other portions of your site
within your own content, too. These links will show Google that you went above
and beyond when putting your content together.
6. Be a Reason for Other Sites to Link to Your Website
Are there any backlinks out there on the internet that
direct people to visit your website? If you haven’t accumulated any yet, it’s
time for you to change that if you want to bring your Google ranking up.
Reach out to other websites and see if they would be willing
to let you write a guest blog in exchange for a backlink. Or find dead links on
other sites, let the site owners know about them, and suggest replacing them
with links to your site.
There are all kinds of cool strategies that you can use to
build up a system of backlinks. And the more backlinks you’re able to get, the
better off your website is going to be in terms of its Google ranking.
7. Make Your Website as Mobile-Friendly as It Can Be
Within five years, experts are predicting that almost
three-fourths of the people who use the internet now will be using
it exclusively through their smartphones. This illustrates how important it is
for you to have a mobile-friendly site.
If your site doesn’t look great on mobile devices or if
people have trouble navigating your site on a smaller screen, it’s going to be
problematic for your Google ranking. By making your site more mobile-friendly,
you’ll show Google that you’re ready for more mobile visitors.
8. Continue to Find Ways to Improve Your Website’s User
Experience
At the end of the day, Google seems to love websites that
are always improving the user experience for people. If your site isn’t
committed to doing this, it’s not going to be easy to move your Google ranking
up.
Make it your mission to improve your user experience as much as you can on a daily, weekly, monthly, and yearly basis. You should always be taking strides to improve your site in one way or another.
Start Working Today to Improve Your Website’s Google Ranking
Figuring out how to get your website to the top of Google
can be frustrating for those who aren’t familiar with the methods we just
outlined. But when you know what you’re doing, it’s not as tough as it might
seem to get your site’s Google ranking up.
Put these methods to the test and monitor the results that
they deliver. You might be surprised to see how effective they can be in a
short period of time.
Find out some other great ways to give your website a boost
by browsing through the informative articles on our blog.
