There are many online markets out there and one of them is Etsy.
People can buy a wide variety of unique and vintage products all around the world through Etsy.
12 Easy Tips To Starting Your Own Etsy Shop in Australia
Because these shops work with rare and vintage products, many entrepreneurs are eager to start their shops.
Starting an Etsy shop is easy so this can be a great small business opportunity for someone new to the E-commerce world.
But if you want to have your own Etsy shop, first have to understand what an Etsy shop is.
What Is An Etsy Shop?
You may have heard or even used some online markets like Amazon, eBay, etc.
Buyers can view different products online on these websites and order the ones they like, and the product will be delivered to their door. The payment will also be made online.
Etsy is also a sort of online market but in a slightly different way. The difference is the type of products you will find on these online markets.
For Amazon and eBay, you will find products for daily use like Electronic tools, furniture, television, etc. But Etsy does not work with such items.
The only products found on Etsy are rare and vintage jewelry, pictures, paintings, hand-made items, unique housewares, and well-crafted clothes.
How To Start An Etsy Shop
Now that you know what an Etsy shop is, let us take a look at a few steps on how to start your own Etsy shop in Australia-
1. Choose A Business Structure
If you want to start an Etsy business, the first step will be to select a business structure. If you live in Australia, three options are available.
You can go for sole ownership, have a partnered business, or register your business with the Australian Securities and Investments Commission (ASIC). Most Etsy shops are owned by sole individuals.
However, if you want to have multiple people working with you, a partnership structure can be formed. If none of these fit your fancy, then the other option is to register your small business with ASIC.
There are no major benefits that hold one over another structure, so the choice depends completely on you.
2. Have A Suitable And Catchy Name
A good way that business owners attract customers is through a catchy name and an attractive phrase to go with the name. This name will be the identity of your Etsy shop so take your time and spend some thought behind it.
Use your imagination to select and note down the names. Ask your close ones and choose the one liked by most people.
3. Protect The Identity Of Your Shop
The Identity of the shop or more commonly referred to as intellectual property should be protected at all cost.
Intellectual property includes the name, the color theme, the logo, and the motto of the shop.
So after you select a name for your shop and create a beautiful logo. You should protect them by using copyrights, trademarks, and patents.
4. Consider The Time Zone And Seasons
Since Etsy shops can become global, you do not need to worry about the time zones and seasons in Australia.
Rather, consider the weather and season of the whole world. For example, while it is summer in Australia, it will be winter in Russia. Keeping these matters in mind, stock up your shop.
5. Understand The Shipping Options Available In Australia
Australia may look like an isolated continent from the rest of the world, but that does not mean business will stop. There are various shipping services all across Australia that can be used to provide service to your foreign customers.
6. Have A Plan For Your Business
Have a well-planned strategy for your business for smooth operation. To plan your business, depend mostly on how the world is revolving.
Some products will have a hike in price while others will see a fall. Check the market to find out which products are trendy at the time and stock up on those products as fast as possible.
7. Create A Marketing Strategy
Do not only develop your shop but let the people know about it as well. That is why you need an elaborate marketing plan.
8. Use Keywords On Your Webpage
Using keywords on your webpage will make searching for certain products much easier for the customer. The keywords also make your webpage easy to operate, so customers will feel at ease when browsing through.
9. Understand The Taxes
If you own a business, you need to pay taxes for sure. To understand the tax rate in Australia for your shop, check the website of the Australian Taxation Office (ATO). You will find all relevant information on their website about taxes.
10. Get In Touch With The Etsy Community
It will be a little difficult to survive in the competitive market world alone. So keep in contact with people who also have Etsy shops, especially those who have become successful.
Speak with them and seek guidance from them.
11. Confirm Your Business Identity
You need to have an Australian Business Number (ABN) to be recognized by the Australian federal government. This number will help you with ordering and supplying products across country borders. Without a business structure, however, you will not get an ABN.
Australian Consumer Law has a strict rule that every shop owner must provide the customer a receipt with your business ABN number included.
12. Keep Track Of Your Shop Stats
Keeping track of your shop’s stat means that you need to keep a record of the products in high demand in your shop. Check those regularly to understand the business pattern.
Final Thoughts
Opening a small business might seem difficult to some, but with the help of this article, you will be able to open an Etsy shop in Australia.
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