You’ve probably heard it a million times. You need to get found on search engines.
The Purpose of SEO
Your customers might have problems finding you online. Potential customers don’t trust a business without an online presence.
The only way for people to find your business on search engines is by using SEO (search engine optimization).
What is the purpose of SEO and how do you use it? Keep reading to find out.
The Purpose of SEO
The purpose of SEO is simple. It’s a way of improving your online presence to rank higher in organic search results.
Why is this so important? Because this is where people are online. Google processes about 70,000 searches every second.
Once you rank higher, the easier it becomes to get traffic. The vast majority of clicks go to the top three search results. Beyond that, you don’t stand much of a chance to get a lot of traffic.
The theory is that the more traffic you get, you’ll convert more people into customers. It’s like a numbers game, but search engines do all of the work instead of you cold calling potential clients.
How Does SEO Work?
Search engines are based on complicated algorithms that take hundreds of factors into consideration before spitting out search results.
This is the optimization piece of SEO. Your web presence is optimized to work with those algorithms. It seems simple until you learn that working with algorithms is like working with a moving target.
Google changes its algorithm constantly, with the latest core update getting rolled out this month.
Search engines keep the ranking factors a secret. We do know that there are a few things that are critical to ranking higher.
SEO content is the first thing. This is where you match your content with search terms that people use to find your products and services.
SEO content writing involves keyword research to find the right keywords. You want to have keywords that coincide with the different phases of the buying cycle.
A fitness studio owner knows that people are going to search for ‘gym near me’ or ‘fitness studio near me’ when they’re ready to buy. They also know that it takes a while to get to that point.
They’ll look for solutions themselves, like workouts, diet information, and meal plans. This is where SEO makes a huge difference.
You get the attention of people early in the buying process. They learn from your valuable SEO information and learn to trust you as a credible source.
They’re familiar with your business, so when they are ready to search for a ‘fitness studio near me,’ they are likely to choose your business.
The next thing to focus on is your website performance. It has to be fast and easy to use. You also have to have the correct HTML code that tells search engines what your content is about.
How to Use SEO for a Stronger Business
The purpose of SEO is to help you get more business. It’s that simple. Using SEO in your business isn’t always that simple. You have to stay on top of changes and always cater your content to your clients.
Check out the other articles on this site for more tips to grow your business.
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