If you’re into building your own website, there are so many options available to you. But there are two major players in the game right now – Squarespace and Wix.
In a recent survey by Emarketer, Squarespace and Wix were the two most popular web building tools in the US. No wonder you might be confused about which one is right for you.
But don’t worry! We’re here to help. In this article, we’re going to compare Squarespace vs Wix from a few different angles.
This way you can decide which one is the best fit for your company or brand. Ready? Let’s get started!
Squarespace and Wix Product Comparison
First things first – let’s take a look at the products. Both Squarespace and Wix are web-building tools.
They both allow you to build beautiful websites that are easy-to-edit, mobile-friendly, SEO friendly, etc. So when it comes down to it, they’re pretty much the same thing…right?
Wrong! The truth is that they’re quite different. And there’s a good reason for this:
- Squarespace and Wix are very different companies with very different business models. For example, Squarespace operates as a SaaS product (Software as a Service). This means someone has to pay for the software every month…no matter if their visitors are seeing it or not.
- On the other hand, Wix operates as a free product…with the option of upgrading to Pro for higher features. This means that Wix makes money by selling premium features to their users – they don’t have to pay for anything monthly.
So, What Does This Mean?
Basically, because Squarespace has to pay for monthly subscriptions, they need to sell valuable features. So, you’re more likely to see things like custom domains and eCommerce options with them.
On the other hand, since Wix doesn’t have to worry about paying for monthly subscriptions, they can focus on making their core product excellent.
Of course, this doesn’t mean that you won’t get great features with Wix. They have tons of useful features…you just need to pay for them.
Squarespace vs Wix Features & Functionality
Like we said before, Squarespace and Wix are quite different in terms of what features they offer. So let’s take a look at a few key areas:
Squarespace vs Wix Ease of Use
When it comes down to ease-of-use…both tools are pretty similar. And when compared to other website building tools, both Squarespace and Wix have intuitive interfaces that make creating great websites fast and easy.
In fact, in our experience working with both companies – you can create a professional-looking site within an hour or two once you get the hang of things.
And if your technical skills aren’t so strong? No problem! The support sections for each company even have videos explaining how to use their software.
Plus, both companies have excellent 24/7 live chat services – so if you do get stuck, you can always ask for help.
Squarespace vs Wix Customization & Design
As far as design and customization go…the two companies take pretty different approaches.
To put it simply: Squarespace has a more limited design customization toolset but is probably the more customizable of the two options – while Wix offers tons of options right out of the box but lacks creativity and freedom during basic customization.
With Squarespace, you can choose from a variety of professional-looking themes to give your website a great starting point…but these pages aren’t exactly “customizable” per se (meaning you can’t switch out fonts, move around elements, etc.).
Instead, Squarespace is better for those who want to build a website that looks amazing as-is. In other words, it’s perfect for those who don’t have much experience with HTML and CSS – but still want a site they can be proud of.
In comparison, Wix has tons of customizable features right from the start. Which makes it great for users with little to no coding experience who want to build a website that helps people find a sugar daddy.
But on the other hand, since there are so many options included by default – you may need some help or guidance when it comes time to make your website unique and personalized.
Squarespace vs Wix Support
Customer support is where Squarespace and Wix differ. As far as live chat goes, both companies have excellent services that can answer basic questions or fix minor issues within a few minutes at most.
However, if you’re looking for a deeper level of support – it’s a different story. While Wix features great
FAQ pages and customer service teams, there isn’t much to be found in terms of online tutorials, guides, and documentation (at least not on the customer-facing side).
Instead, Wix relies on you to browse through their well-organized lessons page (which includes video tutorials) – which is useful but can also take some time to explore before finding pertinent information.
The company doesn’t offer much in terms of email support either – just a link to a knowledge base full of helpful articles.
In comparison, Squarespace has an entire section on their site dedicated to tutorials and guides – so you’ll be able to find your answer in seconds without contacting customer service or browsing through various help pages online.
Plus, both companies offer a great selection of video tutorials to choose from, so you’ll have all the resources necessary for creating a fantastic website with Wix or Squarespace.
Squarespace vs Wix Pricing (What’s Cheaper?)
When it comes down to pricing, there is one clear winner: Wix. Since they only charge $5 more per month than Squarespace (for similar features), they’re a better budget option.
In fact, even if you only need the most basic features offered by both companies – Wix will be less expensive in the long run.
And in many cases, this company’s free plan is enough to meet your needs, so you may not have to pay a single penny to get set up with an awesome website!
However, the cost isn’t everything – and Squarespace still comes out on top when it comes down to value for money.
In other words, their monthly fee might be slightly more than Wix’s – but they include more unique features that aren’t available from other platform providers.
Plus, once you factor in all of these cool extras, Squarespace may save you some money.
Squarespace vs Wix Summary: Who Wins?
Overall, it comes down to what you need from your website builder – do you want one that’s easy to use or packed with features?
If you’re looking for a simple solution, then Wix is probably the better choice. But if you want more functionality and customization options (without learning HTML/CSS), Squarespace is the way to go!
__________________________________________
Some other articles you might find of interest:
Would you like to better understand how to drive and increase traffic to your startup website?
How to Drive & Increase Traffic to Your Startup Website
Do you have what it takes to start and run an online business?
5 Key Skills You Must Have to Start & Run an Online Home Based Business
