If you’re looking for a catchy slogan, here are some tips to help you create one.
At the end of this article, you will know how to :
- Create the best marketing message tailored just for your business.
- Make sure your slogan stands out among others.
To create the best possible slogan for any company, just use our step-by-step guide.
Let’s jump right into it!
Here are the 10 Steps to Create Your Perfect Business Slogan
1. Determine Your Business Objective
Before creating your slogan, you need to know what constitutes a good one.
Your best slogan should be a short phrase that communicates your company’s main benefit(s).
First, we need to figure out what our business goals are.
If you’re not sure about your business goals, here’s a sample workout to help you get back on course.
Think about the future for five to ten years. What is your dream for your company? What impact would you have made on your clients?
These questions will give you an idea of what you want your company to accomplish. If you answer them, you’re already halfway there.
2. Brainstorming
Once you’ve identified your goals, the next step is to come up with ideas for them.
You might get lots of new thoughts when brainstorming.
Write down a list of these emotions that convey the feelings you want your target audience to experience when they interact with your product/service.
Write sentences using these words. Don’t limit yourself to a specific number of words per sentence.
Make sure that the words and phrases you’re using fit within the guidelines outlined here.
If you answered “yes” to these questions, then you’re ready for a new slogan.
Keep in mind that these five sentences should be able to persuade potential customers why they should choose your company.
3. Keep It Simple And Easy To Remember
Your slogan should be short enough so that people can easily remember it.
Make sure you don’t waste time making a bad first impression.
Use the fewest words possible when writing an essay. Don’t feel compelled to cram too many thoughts into one sentence.
Don’t use difficult or confusing language that might cause your audience to misunderstand what they’re trying to convey. Occasionally, though, you may deviate from this rule.
Your brand motto should be short and sweet. A good brand motto for Nike consists of just one sentence. Their slogan, “Just Do It,” is an excellent choice. It appeals to everyone.
However, don’t give up if you’ve created a complex term that has such significant meaning that it can completely take the place of a whole slogan.
Perhaps this word will help separate you from your competitors.
4. Tailor It For Your Target Market
Make sure that your slogan is easy to read and say locally.
However, if your business targets the global market, make sure that the slogans you use work well across different cultures. You may need to change them slightly so they don’t lose their original meanings.
For instance, take KFC. You may think that the edgy phrase “Finger-lickin’ good” is appropriate for both the U.S. and international markets, but remember that changing your slogan could change its meaning.
The Chinese slogan “finger-lickin’ good” translates into an unappealing “eat your fingers”.
You could add some humor to it if it’s relevant to your brand and the target market is a younger demographic.
5. Identify Your Differentiating factor
Next, figure out what makes your business different than the competition in regard to products or services. Does your company help people save time by helping them get their taxes done faster?
Be specific. Here are some things to think about:
- What sets you apart from others?
- How do you empower consumers?
- What makes your product or service unique?
- Why should they choose you?
Sometimes it’s the tiniest detail—even an attitude—that can tell you apart from others.
Determining exactly what your unique selling proposition (USP) is and putting it into practice.
An online store selling chickens might use a picture of one on their homepage with the caption “We cater to cowardies.”
Making sure your product has a distinctive feature that sets it apart from its competitors will be helpful in two ways: First, it will automatically make it stand out from the crowd. Second, it will make it more appealing and memorable for your target market.
6. Unique & Meaningful
If your company’s tagline is too similar to that of a competitor or a major brand, then it could damage your business reputation.
You’re not alone. Many companies struggle to stand out from the crowd. However, if you raise your game and establish yourself with a more distinct brand, you’ll be able to distinguish yourself from others.
Meaningful. Choose a meaningful motto that will help promote your brand.
A meaningful slogan communicates the goal, mission, or purpose of your company in one short phrase, such as “bringing people together.” It both defines who you are and captures the essence of your brand.
If you can nail both of these elements, you’re sure to have a successful tagline.
7. Make It Consistent With Your Logo
If you want to create an effective brand identity, you need to think about both the logo and the slogan at the same time.
However, you can work on them both together.
Before starting your branding project, you must first create a unique logo to represent your business.
Your slogan needs to be memorable both verbally and visually, particularly when combined with your logo. They’ll work together to create a strong impression of your brand.
So, it is important to ensure that your logo and slogan complement each other and portray the message you want to communicate.
You’re developing a cheap but highly effective way of reaching out to potential customers.
8. Consider Rhythm and Rhyme
You should always have a catchy slogan with rhythmic and rhyming words. If you put it up on billboards or on television, people are likely to remember it immediately.
Most slogans are longer than one single-sentence sentence.
To remember a good phrase, at least two of these three things need to be present: rhyme, rhythm or ring.
Whether the slogan is written or spoken, this should always be the case.
If the slogan can be turned into a catchy tune, then that is even better. Many slogans can also become catchy tunes that may be used effectively for songs.
A jingle is not necessary for a slogan to be successful; however, it may help it to be memorable.
9. Designing Font For The Slogan
After finding the perfect slogan, you can then modify the font styles, font sizes, and font colors.
For example, if you run a clothing store or a baker, you might use a playful cursive typeface.
If you run a law office or a consulting company, then you might want something authoritative and current.
Check that the style is easy to read and appropriate for your company.
Choose a dark color for your business logo and/or business card so that it stands out from any background.
Finally, think about what kind of materials you might want to use for your logo. Also, be sure to include complementary designs in your slogans.
This will help you determine if your logo design will be effective.
To help determine how your logo would look if used in real life, imagine using it on your storefront or advertisements.
10. Be Honest and Real
You shouldn’t promise something that the company cannot deliver.
“That being said, even if you know that others offer the same service for less, go ahead and buy from us.”
Avoid putting “sugary” words or overly polished phrases into your writing.
Instead, focus on the benefits to your consumers. What can your products do for them that is beneficial?
As an example, take Nokia’s ‘Connecting People’ campaign. Isn’t this exactly what we all want if we have a mobile device?
Here’s an example of how to create your own phrase.
Make sure you deliver on what your slogans promise. If you don’t, customer satisfaction will always be the best way for you to market yourself.
Summary
It’s important that a slogan has an interesting and deep relationship with your company. If it doesn’t, it might attract people’s attention briefly, but they won’t be interested in it long term.
Though the process is simple, wordsmithing is difficult. If at any point you feel stuck, re-examine the process and see if there’s anything else you can add. We are confident that you will be able to come up with something good!
Most important of all, remember that slogans are just one of your business’ marketing techniques. You need to consider other tactics too.
FAQs
What Is A Slogan?
“A motto is a short sentence, often used as a title for a book or film.”
It is often referred to as ‘Advertising’.
A company’s motto (or tagline) helps people remember what the company sells.
Which Are Examples Of Best Slogans?
These are some of the most common business slogans.
Tag Heuer – A successful mind game.
Fujitsu – Your possibilities are endless.
HSBC – A global financial services company
MasterCard – There’s no substitute for cash when it comes to paying for everyday purchases. But if you need something special, MasterCard has you covered.
IMAX – Think big.
Nike – Just do it.
BMW – Designed for Driving Pleasure
AT&T – reach out and touch someone.
Reebok – I am what I am.
Metropolitan Insurance – Have you met insurance today?
L’Oréal – because you’re worth it.
Adidas – impossible is nothing.
The New York Times – All the News That’s Fit to Print
Cocacola – Always Coca-cola
New Statesmen – Expand your mind, change the world.
Vodafone – make the most of now
Maybelline – Maybe she was born with it. Maybe she got it from Maybelline.
Uber – Move the way you want.
Gillette – The best a man can get
McDonald’s – I am loving it!
Diesel – For successful living
Which Are The Best Slogan Generators?
You may want to come up with your own slogans; however, if you’re having trouble, we recommend using one of these online tools.
We’ve compiled a list of the top 10 best slogan generators available online for your convenience.
- Shopify Free Slogan Maker
- Within The Flow
- SloganGenerator.co
- Oberlo slogan generator
- Zyro Slogan Generator
- Procato tagline generator
- Design Hill tagline generator
- Getsocio tagline generator
- SloganGenerator.org
- Sloganizer.net
Ultimately, you’re the captain of your own ship; you know your company better than anyone else. So good luck in finding the best way to describe your product or service.
We’re happy to present this article for your enjoyment.
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