Google processes over 3.5 billion searches per day. The vast majority of internet users never look beyond the first page. If you are a small business owner who fails to stay on top, you will lose out on potential traffic and revenue.
Keeping yourself updated on the google algorithm will ensure that your site is on the first page. Since the search engine is constantly changing, it can be hard to stay ahead of the competition.
In this blog post, we’ll discuss some of the latest SEO trends to skyrocket your business.
Voice Search
According to Google, voice inquiries account for one out of five searches. Voice-activated smart speakers, like Google Home and Amazon Echo, are becoming more popular. Google is supporting voice-activated technology with its new flagship phone Pixel 2.
This means you should focus your marketing efforts on long-tail keywords and syntax. Try creating a well-structured material divided into small pieces. Ensure that it will answer multiple search queries at once.
Question And Answer Format
Featured snippets diverge up to 10% of traffic from top first-page rankings. This will create new types of content, such as Q&A. This delivers brief responses to long-tail search queries.
SEO also focuses more on content design and structure. This makes it easier for Google to retrieve important information for highlighted snippets. That is why Q&A is the best SEO marketing strategy.
Transition To Mobile
Google will prioritize websites depending on their mobile version. This is because mobile searches now account for more than 60% of users’ activities.
The best SEO agency will optimize the mobile user experience. This innovative marketing strategy will include page loading speed and design. An experienced agency should be able to help; view here to learn more.
Prioritize User Experience
Users now expect immediate answers to their questions. If your website takes more than three seconds to load, you will lose around 40% of your visitors.
If after a few seconds and your customers don’t know what you sell, they will bounce. From an SEO standpoint, your content’s readability determines your rank.
Intent-Based Optimization
Google works hard to include AI in its search algorithm. That is why it can combine the information below to help users:
- Previous knowledge
- Current context (location, device, etc.)
- Query intent
The goal is to offer relevant results in the shortest amount of time. Google’s ranking variables are also influenced by keyword intent.
For example, it will rank e-commerce sites above media sources for purchase intent. It doesn’t matter if the media source has more authority. This is because the user’s purpose is to purchase, not discover information.
More Info On The Best SEO Trends
So, what does this mean for your business? If you’re not optimizing for voice search, now is the time to start. Make sure all of your content is mobile-friendly and easy to navigate.
Users are more likely to stick around if they don’t have to pinch and zoom on their phone screen. User experience is key, so prioritize quality over quantity for your content.
For more information on the latest SEO trends, check out our blog posts today.
