Giving away promotional products can effectively increase brand awareness, which is why it’s vital in any business’s marketing plan. The costs of producing and distributing these items are also inexpensive, so companies won’t have to worry about staying within their marketing budget. Additionally, many promotional products such as t-shirts, rubber bracelets, pens, tumblers, and mugs are versatile and can be used for different occasions.
Whether your business is a new or an established enterprise, including promotional products in your sales and marketing plan is a wise choice. If you’re still hesitant about it, here are more reasons you need to use promotional products when enhancing your business’s marketing strategy.
They’re Targeted
Advertising in newspapers and radios cast a wide net over a large audience. While this expands your marketing reach, it targets people who aren’t potential customers or those who don’t need your products or services. It also means you’re spending a chunk of your marketing budget to reach out to these uninterested individuals.
When you opt to give away promotional items, you can choose to distribute them to a specific target audience such as individuals who truly need or are interested in your products. By being selective about who to target or market to, you get the most value out of your efforts while having a better return on investments.
They’re Memorable
Unless they’ve made a huge impact on the person, billboard and radio ads aren’t as memorable as promotional items. In comparison, a lot of people tend to remember when they receive promotional items. They’re also most likely to recall who and where they got the product from. When people have a physical reminder of a brand, it’s easier to associate the brand with a certain marketing campaign. So if you want your target customer to remember your brand, consider giving promotional products.
They Provide Long-lasting Advertisement
Magazines, billboards, and radio advertisements don’t last forever. In most cases, people are exposed to them for a limited period, which isn’t the case with promotional products. As long as individuals have the items, they can continue to serve as a company’s marketing tool. And when you give away practical objects that people can use regularly, they’re continuously exposed to your business through the promotional product.
They Leave a Positive Impression
Many people enjoy receiving gifts, especially when they’re useful items. Since your business name, logo, or emblem is on the product, it gives the recipient a deep impression of what company the product represents. When tastefully made, the products also make the brand appear timeless and stand out among its competitors. This simple reason is why you need to consider giving promotional products and making them part of your marketing plans.
They Enhance Customer Relations
While distributing promotional products helps gain new businesses, it also improves your brand’s relationships with current customers. You can give gift items to loyal clients as a way to show gratitude for patronizing your business. It also creates goodwill among loyal followers, which contributes to your business’s growth. As such, many businesses need to take advantage of promotional product campaigns and use them as a form of customer loyalty premium.
They’re Versatile
Promotional products can be used in many different ways in your business. You can use them when launching new products or services to help build awareness. The promotional items can also be distributed to your employees when recognizing their valuable contributions to your company’s growth, which strengthens company-employee relationships. You can also hand out the products during holiday parties and sales meetings to make the events more exciting. They also make excellent tokens when establishing employee incentive programs.
They’re Easy to Customize
Since every marketing strategy is aimed at a section of customers in a certain market, you need to ensure your execution is unique to stay ahead of your competitors. Fortunately, using promotional products can help you employ one-of-a-kind marketing campaigns because these items can be customized according to your business’s marketing needs.
Many suppliers offer promotional products that can easily be customized to suit your marketing requirements. You can request objects in certain colors, shapes, and designs that will perfectly complement your branding. You can also have the items bear business messages and images that will capture your customers’ attention.
If you aren’t using promotional products as part of your marketing efforts, you may be losing another opportunity to grow your business. Generally, giving away promotional items supports brand awareness campaigns. It also serves other functions such as retaining customer loyalty and rewarding valuable employees.
The products also leave a positive and lasting impression on your customers, especially when they’re practical items and are well-made. So for your next marketing campaign, consider using promotional products to gain new businesses.
