Regardless of any industry, an online presence can make or break a company’s future. Some businesses still don’t realize that most of their customers will visit their website before making a purchase in this day and age.
Your website, primarily its landing page, is a good place to start when using digital marketing to generate leads and grow your business. Moreover, it is best to get your website running early even if you’re not planning on running ads at the moment.
Increasing your business’s revenue depends heavily on having a well-established online presence, particularly a website. Thus, it is important to build and maintain your website as you establish your company.
However, the challenge to promote your company or brand online does not end by just creating a website. To level up your online presence, consider building your website with these 7 qualities it should have.
1. User-Friendly Design
A positive user experience is a hallmark of an effective website. Visitors will have a harder time finding what they’re looking for on a site with a frustrating user experience, and they’ll be more likely to leave before taking the desired action.
2. Simple and Organized Web Design
An appealing website design does not necessarily require excessive features. In fact, web page design and layouts that are minimalistic and simple tend to be the most effective. Consider that it is possible to create a professional-looking website while still delivering relevant content and an excellent user experience.
3. Impressive Site Speed
Nowadays, everything is fast-paced. This makes most people deal with having short attention spans. We can observe in our society that people have grown accustomed to instantaneous answers and responses.
That is why if you want to improve your bounce rate and keep your visitors longer on your site, you should always ensure that your website loads quickly. By putting ourselves in our visitors’ shoes, we are more likely to close a site if it loads slowly.
4. Demonstrates Expertise, Authoritativeness, and Trustworthiness
If you’re in the arts, sports, or finance, another sure-fire way to keep visitors coming back to your website is to provide them with timely and relevant information on a regular basis.
The more E-A-T content you have, the more people will learn about your products or services. Quality of the content, credibility of the writer, and overall trustworthiness are all factors when creating E-A-T content. This is also another way to rank in Google, resulting in more potential clients and conversions.
5. Displays High Regard for Security
Aside from demonstrating user-friendly design and relevant content, it is crucial for your website to be secured from hackers and any malware dysfunctions especially if you are processing orders which involve clients’ sensitive information.
Your visitors should be ensured of data privacy and security regardless of your line of business. Building strong layers of defense such as using Secure Sockets Layer (SSL) Certificate and cyber firewall can be a great help when securing your website.
6. Accessible on Mobile Phones
There has been a steady increase in the percentage of people reading website articles from their smartphones; thus, most of the traffic comes from mobile devices nowadays. Given that this is the case, your website should possess the same excellent level of user-friendliness and site speed on your visitors’ smartphones.
Conclusion
Again, we’ve shown you why a website is essential for every business, even if we don’t think it’s necessary for everyone. Despite the low cost and low barrier to entry, there is an enormous opportunity for growth.
Make getting a website the top priority if you’re going to do anything today to help your business succeed. And to make it better, make sure to take note of these qualities.
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