It’s hard to think of an eCommerce marketing plan that doesn’t include social media. In fact, social media is a critical instrument for building brand awareness, establishing effective communication with customers, and, as a result, boosting sales.
Consequently, if you want your business to grow and thrive, promoting your eCommerce shop on social media should be your top priority.
Many well-known brands have already used social media with great success, including Netflix, Wendy’s, and Burger King. They mostly use these platforms to keep their customers up to date.
However, sometimes they go even a step further and offer discounts for the most loyal of clients. For instance, if you are lucky, you might find a TV promo YouTube’s social media account.
In this article, we’ll go over some practical ideas for creating a successful social media eCommerce strategy to promote your online shop.
They include utilizing influencer marketing, partnering with other brands, providing customer service on social media, and establishing a regular posting schedule, in addition to selling goods directly on social media and publishing user-generated content.
Continue reading to discover how to use social media to attract more consumers to your online shop.
Use Influencer Marketing
If you want to reach a large audience as quickly as possible, the best way is to go through influencers. Influencer marketing can be an excellent strategy for increasing brand awareness and building long-term relationships with potential customers.
Influencer marketing is all about engaging with people who have large social networks and significant influence over them.
You simply arrange a partnership with famous bloggers, Instagrammers, Facebook pages, etc., and ask them to endorse your eCommerce store in exchange for some sort of compensation.
This strategy works exceptionally well when combined with offering promo codes for your products. For instance, you can partner with a blogger who will share a promo code for products from your store with their audience.
Partner With Other eCommerce Stores
While influencer marketing is more about attracting new customers, partnering up with other eCommerce shops is what you need if you want to get more of your existing clients to buy more often.
It works incredibly well if your eCommerce store specializes in one niche or offers some unique product that’s hard to find elsewhere.
For example, if your shop sells stylish women’s clothing, you can partner up with other online stores that sell items like handbags, shoes, jewelry, etc.
Also, if you’re selling handmade jewelry on Etsy, it would make sense to partner with other shops on the platform that sell complementary goods like vintage clothes or home decorations.
Provide Customer Service on Social Media
Let’s be honest: not everyone can provide top-notch customer service online by answering messages promptly and politely.
As a result, many eCommerce stores tend to ignore comments on social media altogether. However, this is a big mistake because you’re leaving money on the table by not responding to messages!
Nowadays, many people use social media sites to look up information they want before making a purchase decision. If they have questions or just need help, they turn to social media rather than contacting the company directly.
So if you don’t respond to messages on social media, you might lose out on sales opportunities.
It would be best if you maintain an active presence on social media so that people can quickly contact you with any inquiries or issues.
To keep things convenient for your customers, you can use customer service software to automate responses.
There are plenty of tools out there that allow you to manage messages from social media with ease. Some of them even allow you to send messages from your website without logging in to each network individually.
Establish a Regular Posting Schedule
As we already mentioned, people are increasingly turning to social media to find information before purchasing a product.
Therefore, to attract more customers in the long run, you need to create a regular posting schedule and consistently share fresh content.
Doing this will help you build trust and authority among your fans and followers and increase engagement over time. Remember — people love consistency.
It is worth noting that most social media scheduling tools allow you to schedule your posts in advance, which helps you keep a regular posting schedule.
For example, you can use Buffer to schedule your social media posts for the next few weeks or even months.
However, investing in dedicated social media management software might be wise if you want to go with a more professional approach. Hootsuite and SocialFlow are some of the best tools in this area.
Sell Goods Directly on Social Media
Suppose you want to sell goods directly on social media. In that case, it’s essential to make sure you’re doing everything correctly and complying with the rules and regulations of the platform you’re using (e.g., Facebook’s
Terms of Service or Instagram’s Community Guidelines). In fact, if you don’t follow the rules, you might get banned from the platform, which would be bad news for your business!
Here are some things to pay attention to when selling goods on social media:
Product Information
Before sharing any product listings on social media, make sure the product information is accurate. Also, include all necessary product information like price, shipping info, etc.
When talking about your products directly on social media, it’s also vital to avoid making false claims regarding the item’s quality or other characteristics.
Product Display
When listing your products on social media, make sure they’re engaging and eye-catching. For example, if you’re selling clothes online, make sure to use photos that showcase your products in the best possible light (e.g., using bright backgrounds or flattering angles to highlight the good features).
Similarly, if you’re sharing videos of your products to promote them on Instagram or Facebook, make sure they’re high-quality and look amazing no matter what device people are watching them on.
Call-to-Action Buttons
Call-to-action buttons are an essential part of any eCommerce marketing strategy.
If you want to sell goods to your customers on social media, you need to include CTA buttons that will allow them to buy something right away or contact you for additional information.
It is crucial since many people nowadays often browse social media for hours before making a purchase decision. They might think about buying something but simply forget about it until later.
So if you don’t include CTA buttons on your product descriptions or images, you might lose out on potential sales!
Publish User-Generated Content
If you want to attract more customers through social media, publishing user-generated content is a great way to do it.
In fact, one of the main advantages of publishing user-generated content is that it’s simple and easy to do — no specific skills or expertise are required!
User-generated content is all about publishing content that other people have created about your brand or products using their own words and images.
This way, you can show your customers that there are real people behind your business, not just faceless corporations!
Additionally, user-generated content encourages customers to participate in the conversation by sharing their personal experiences with your brand or products.
As a result, if someone likes your products, they’re likely to say so on social media, further boosting your reputation.
Final Thoughts
Social media is a powerful tool for promoting your eCommerce store. However, it’s not enough to create an account on Facebook or Instagram and start posting random stuff — you need to have a clear strategy in place to promote your brand effectively.
Therefore, if you want to maximize the impact of social media, you should consider implementing some of the ideas discussed above.
Remember to use influencer marketing and partner with other eCommerce stores to boost your brand awareness.
Besides, you can try selling goods directly on social media, publish user-generated content, and create a regular posting schedule to connect with more potential customers.
After all, growing your business on social media requires a lot of hard work and effort. But as long as you’re consistent and patient, the results will come!
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