Look, we’ve all been there. Buying a bottle of wine because of the pretty label or opting for a moisturizer just because it’s recyclable is commonplace now.
In fact, over 72% of individuals polled reported they would buy a product just for the packaging – with good packaging trumping price and even quality. That’s how powerful product packaging design is!
But in the same vein of thought, mistakes in packaging can cost you sales and a loyal audience. This is why many businesses turn to the professionals such as https://deucestudio.com/
1. Excessive Packaging
Not only does too much packaging fail to make a difference to customer experience, but it will also significantly affect your bottom line. You’ll be spending way more on time, materials, and labor than you need to be, which can hamper your bottom line.
Not to mention, we live in the age of the conscious consumer. Customers are starting to get vocal about poor design choices, and excessive packaging that is unsustainable is top of the list.
Instead, opt for crucial packaging components that add to your customer’s experience and make it unforgettable. By consciously problem solving with minimal packaging, you’ll stand out in the space while saving significantly. Win-win!
2. Too Much Going On
You might have seen overcrowded labels with way too much information or boxes with too many prints and motifs. Overdesigning and playing to packaging trends can negatively impact your sales.
Why? Well, it can be confusing to customers. Not to mention, too many colors and fonts can come across as cheap and unprofessional.
Thus, adopting minimalism is a better route to take. Clean labels, no pictures, cohesive colors, and well-formatted fonts will be the way to go. The overall effect will be mysterious and high-end, which will increase sales in no time!
3. Ineffective Forms
You need to pay attention to the overall form of your product too. Are they eye-catching enough to appeal to customers on product display?
And you can use your form to contrast with your labels and other elements to create a finished product. For example, if you’re going minimalist on the brands, you have the leeway to get a little creative with the form. For example, check out this link – https://www.andex.net/clamshell-packaging – on clamshell packaging ideas!
On the other hand, if your label is a little busy, opt for sleek, streamlined forms for the rest of your packaging. By following oppositions, you’re ensuring your product is cohesive and well-balanced.
Product Packaging Design to Increase Sales
Product packaging isn’t just about functionally preserving the product; it is a tool you can use to convey brand value to your audience in today’s world. You can also reach your audience through packaging.
Be sure to avoid the mistakes mentioned above when planning your product packaging design. After all, you want your product packaging to pack a punch!
You can find more great content on marketing, branding, and more up on our website today!
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