Businesses outsource their digital marketing strategies and social media marketing to agencies. Many prefer to do the entire marketing in-house.
How a Poor Mobile Experience May Be Hurting Your Business
While there is a lot to consider, one trend that has changed drastically over the past 5 years is that more and more people depend on their smartphones for searches.
Since mobiles and smartphones have become indispensable parts of our daily lives, it is evident that businesses will turn to optimize user experiences on mobile devices to drive brand recognition and eventual sales.
Several small and medium-sized industries have also started online social companies that operate solely on mobile platforms.
For these reasons and many more, giving users, customers, key stakeholders, and target audiences a fantastic mobile experience is necessary. Businesses need to change and provide mobile-optimized landing pages and content for their visitors.
The m-commerce experience can enhance user experience (UX) and assist in making all landing pages, blogs, and other content mobile-friendly.
What Is a Mobile-Friendly Experience?
A mobile-friendly experience is when businesses optimize their pages for mobile devices. Other types of experiences include computer optimization, tablet optimization, and projector optimization.
Mobile-optimized or friendly pages automatically resize images, content, pixels, and colors to suit smaller screens.
Doing this seamlessly is crucial for an enhanced user experience.
Mobile-friendly experiences can make user experience hyper-personal so that communication with target audiences becomes more straightforward and leads to higher conversion rates than average.
How To Check if the Site Is User-Enhanced and Mobile-Friendly?
Business owners can quickly check if their site is user-enhanced for mobile-friendly experiences. The first thing to do is open the site on the smartphone.
Once you do, you should ask yourself a few questions:
- Is the page fitting the screen properly, or is it not perfectly sized?
- Are the images clearly visible?
- Are the text and images to scale, or are they difficult to view?
- Are all the menus easily viewable, or are they getting hidden?
- When you tap a few functions, do they open up quickly, or is there a lag?
- Do the pages take a long to load?
- Do you need to zoom in or out to view the content?
If the site is hard to navigate, it will need to be mobile-optimized. If the answer to any of the above questions is yes, you should get the site enhanced immediately.
Not improving your site may hurt your business in the long term and deter viewers from visiting the pages.
Let us look at how a poor mobile experience may be hurting your business.
You must focus the user experience (UX) around making the site navigation enjoyable and fun. Visitors enjoy browsing sites that are easy to use, open quickly, and look good.
Google Algorithm
The Google algorithm prefers a mobile-first index, which is tech-talk for ensuring that the mobile site is indexed for content and ranking.
Since the trends changed from computer-viewing to predominantly smartphone-viewing, Google changed the algorithm to give first preference to mobile-enhanced sites.
By not enhancing the mobile experience, your site will not get search-engine preference and will not rank high. If the website doesn’t rank high, there is a chance the SEO efforts will go to waste, and you will end up harming your business.
Smartphone Searches Are High
More than 50% of all searches come from mobile devices and smartphones. Most people do not open their laptops and conduct searches.
Instead, they search directly from their phones and click links that take them to various sites. This shift in trend is that mobile phones are convenient, and if the site is optimized for users, you will see a rise in conversion rates.
If not, there may be a chance you will lose out on critical business.
Brand Relevance
Since most users prefer browsing from their phones, the brand name may suffer if your business site is not mobile-optimized.
Your page and business will seem outdated, making the impression that the company is not up-to-date or modern. Many people argue that the content is updated.
However, business owners understand the need for great first impressions. Poorly designed sites that do not open well will not get high engagement from target audiences.
Engaging Target Audience
The entire purpose of having a website is to engage with target audiences and push for high conversion rates and sales.
Conclusion
If your site is not mobile-optimized, your audiences will have a negative experience, which will lead to a significant drop in viewer numbers.
These audiences will avoid your site in the future and will end up on competitor pages (that are mobile-enhanced) instead.
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