You may be thinking of creating your own line of supplements to help people look and feel their best. You may have seen other supplement companies’ success and wonder how you can produce a similar product.
You may have recently gotten into health and fitness culture yourself, and you want to expand that with an entrepreneurial leap into creating your own supplements.
Whatever your reasons for wanting to start a new supplements business, these five easy steps will get you well on your way to creating private label supplements:
1. Choose The Supplement You Want To Create
Private label supplements comprise a wide range of products that are not approved by the FDA as official medication, but that is believed to work in some capacity to improve health and wellness. Supplements can be anything from vitamins and minerals to herbal and traditional medicinal sources, to CBD and cannabis-induced products.
You need to decide first what kinds of supplements you want to bring to market. You can always start small with one or two quality products and work your way to more product lines.
2. Research Prices And Quantities Currently Available On The Market
Of course, before you start a new private label supplements line, you’ll want to do your sales and marketing research. Learn the typical prices for your chosen supplement and any added features, like vegetarian capsules, that could influence the price.
Also, figure out what size capsules others are selling and in what quantity. There may be a market for capsule sizes linked with helping certain medical conditions.
3. Partner With A Company That Manufacturers Private Label Supplements
This step really matters. The quality and reliability of your product largely depend on who you partner with to manufacture your private label supplements.
You want a reliable partner that has super-fast turnaround times to ensure reliable shipping times for all of your customers, especially as you start scaling up. You preferably want a company that keeps your supplement product in stock, so that you’re not waiting for a tier in the supply chain to catch up.
You want to find a manufacturer that will let you order in low enough quantities to produce more supplements in your line, instead of having to produce a lot of one thing.
Then, there’s the quality. Private label supplements manufactured in the United States have more reliable quality than those made overseas, and that fact can be a big selling point for your customer.
You also want to make sure the capsule, printing, and packaging are quality as well. If you need a custom formulation, you will need to look for a company that can provide that.
4. Design Your Brand
Now it’s time to design your brand. Make sure your labeling speaks to your supplement and differentiates it from similar products on the market.
5. Market Your New Product
You have your product and now you need to market it. Be sure to market the extra features that you’ve obtained from contracting a high-quality manufacturer.
Make sure your brand tells a story and that you’ve included your vision in your marketing. Ask yourself how your supplement should make the customer feel.
Creating a Private Label Supplements Company Is Possible And Now You’re Ready
With these steps, you are now ready to start your private label supplements company and launch your new product. By working with an excellent manufacturer, you’ll find that you’re able to provide exactly the product that you’re envisioning in your head right now, with no shortcuts or compromises on quality and an excellent customer service experience for you and your customers.
