There are more than 200,000 dentists practicing their craft in the United States.
If you’re among the dentists in private practice, you know that the holidays are slow. A lot of people don’t worry about dental care during the holidays.
There are things that you can do to boost your practice and turn the holidays into a boom season. Keep reading to discover the top holiday marketing tips for your dental practice.
1. Start Early
If a certain coffee chain can promote pumpkin spice products during August, why can’t you start marketing your dental practice early for the holidays?
You should start planning your campaign in July. This gives you enough lead time to plan, budget, and produce marketing materials.
Kick off your holiday marketing campaign in October with a teaser. Then you can kick off your full holiday campaign in November.
2. Host a Friends and Family Event
The holidays are about getting together and enjoying each other’s company. Don’t forget that you can make that part of your holiday marketing.
Host a holiday event at your office. It can be as simple as having wine and light hors d’oeuvres. You can have games and activities for kids and adults alike.
If you want to attract new dental patients to your practice, expand this even to friends and family members of your patients. It’s a great way to introduce yourself and your practice to a new audience.
3. Adjust Your Hours
Dentist offices are packed this time of year. Patients want to use up their insurance allowance and they are incredibly busy. You can offer holiday hours to accommodate these patients and more.
You can offer Saturday hours or have evening hours. This is a great way to make sure people get the care they need.
4. Holiday Photo Ops
Who doesn’t want to show off their bright smile during the holidays? You can do a series of photo ops in your office where people can show off their favorite ugly sweater or their bright smile.
Make it a contest where anyone can participate.
5. Promote Specific Procedures
Do you specialize in specific procedures, such as whitening or dental implants? You can promote these procedures as part of your holiday marketing plan.
Be sure to learn more on dental implant marketing to see how you can make it work for your practice.
6. Send Cards for the New Year
Everyone sends cards in December. Yours can get stuck in a pile or wind up behind another family member’s card.
How can you make sure that your card stands out? Send it to celebrate the New Year. It’s a great way to exit the holiday season, especially after using some of the holiday marketing tips above.
The Best Holiday Marketing Tips
How can you get patients during the slow holiday season? Turn these holiday marketing tips into action.
Make sure that you plan ahead and figure out what you’ll do to get more dental patients and thank the ones that you already have. You’ll be ready to make a memorable impression during the holidays.
Do you want more marketing tips to help your dental practice grow? Check out the other articles on this site.
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