Are you on Instagram trying to grow your follower base but don’t know where to start? At the time of writing, Instagram has over 1 billion active monthly users, which means a lot of competition.

5 Common Instagram Marketing Errors and How to Avoid Them

Whether you’re a blogger, an influencer, or a business owner, you should approach Instagram with a well-planned strategy and quality content.

Read on to learn about the 5 most common Instagram marketing errors and how you can prevent them from happening.

1. You Don’t Have a Strategy

The number one mistake people make on the platform is posting content without an Instagram marketing strategy. If you have a business, you should also have a plan in place about growing your account.

For instance, if you plan to buy Instagram followers to get things going, you should set aside a budget. You should also set a theme for your feed and choose photos that are visually appealing.

2. You Don’t Post Regularly

In social media marketing, consistency is everything. This means posting every single day and using the latest Instagram features to let the algorithm know you’re active on the platform.

The less you post, the fewer posts your followers will see from you. This means less engagement, which means you’re missing out on valuable opportunities to grow your business and boost sales.

3. You Don’t Engage With Your Followers

One of the biggest indicators for the algorithm is engagement, which means likes, comments, shares, and saves. You can have millions of followers but very low engagement if they don’t interact with your content. You can also have one thousand followers who love your content and always leave comments.

However, if you’re not replying to comments and messages or even comment on other accounts, you’re missing out on valuable engagement.

4. Using Popular Hashtags

Hashtags are one of the best ways to get your photos and videos discovered by millions of people, but if you use too many or hashtags that are too popular, your posts will get buried in the crowd.

Use relevant hashtags that apply to your business and that don’t have a lot of competition. This is the best way to stand out and reach more users.

5. You Don’t Have a Business Account

Whether you’re a blogger, influencer, or own a small business, you need to convert your regular account into a business account. This is essential for helping customers find you but also so you can use business tools like insights, adding contact information, and shopping on Instagram.

Setting your profile to private if you’re a business is a no-no and will send the wrong message to your customers. Finally, a business account shows you’re serious about your business and you can even apply for the blue tick to get your profile verified.

Avoid These Common Instagram Marketing Errors With These Tips

Whether you’re new to Instagram or have been on the platform for a while, it’s easy to make mistakes until you learn how the algorithm works. With these tips, you can avoid the most common Instagram marketing errors and grow your business in no time.

Discover more social media and marketing tips over on our blog where we share the latest industry updates and news.

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