Promoting and marketing are ongoing issues for small businesses. What is the best method to market?
How can you advertise? Looking for methods to reach thousands of possible clients?
How to organize with limited funds? You may discover these are more than efficient when you’re on a tight spending limit.
Find the list of the greatest low-price (almost no cost) approaches to promote your company here.
40 Low-Cost Ways To Promote Your Small Business
1. Create a Marketing Plan
Craft the marketing plan first. Identify your niche audience. Fix the best way to reach them. Are they available on social media platforms or at any in-person local business gatherings? Put it down on paper and start planning.
Related: How To Create a Successful Marketing Plan
2. Logo & Catchline
You should make an attractive logo for your business. Design a good tagline. Use these free resources to help you.
Read: Best Free Apps for Small Businesses
3. Business Stationaries
Create your business stationery like letterheads, business card, envelopes, etc. The items should have a professional look. They should not be designed by amateurs. Check it out here
4. Create a Website
Today, creating a website for yourself doesn’t require a lot of money. You can easily develop one using free online website builders.
5. Have a Blog
Blogs are one of the best ways to connect with your clients. Posting regular updates with helpful tips and advice is a great way for them to learn from you and keep coming back for more.
6. Post Frequently
Make sure to regularly post content that meets the specific interests and requirements of your target audiences. Post often. This will help maintain the dynamism of your site.
7. Refresh Contents
Reuse your existing content with new data. Create new content from recycled material. Combine some old pieces together to create something new.
8. List Your Business
Google and Bing both provide free business listing services. To list your business on Google, visit Google My Business. To list your business online on Bing, visit Bing Places For Business.
Yahoo offers a paid service for local business directory listing. You can also purchase a package of local business listing options from Yahoo. This service is called Y! Local.
9. SlideShare
Create slide presentations. Upload it to SlideShare. This is most effective for service-based businesses.
10. Facebook
Create a Facebook group with your business objective. Put some effort into promoting it.
11. YouTube
Create some ‘How To’ videos that meet customers’ solutions. Upload it on YouTube Channel. You can check our article on how to create a Youtube channel to learn more.
12. Email Newsletter
You should create an e-mail address book for your clients. Send them emails and promotions from time to time. Ask for their permission first.
13. Video Message
If you want to send a quick message to someone, just take a picture of yourself using your webcam.
14. Attend Trade Shows
Attend trade shows and business meets. The local networking event will keep you aware of the industry happening. Boost your profile at trade shows and business meets.
15. Membership
Take the memberships of different groups that attract my potential customers. I’ll pay for them. They’re worth it. Make sure my name and contact info are there.
16. Media Kit
Create a media kit. Send it to the local media houses. Editorial features convey more credibility with prospective clients than paid advertising does.
Related: Develop A Media Kit For Your Business
17. Get Reviews
To gain the trust of potential customers, find bloggers who can provide an honest opinion about your product or service.
18. Create a Pinterest Profile
Pinterest is most useful for consumer product businesses, such as clothing, fashion, beauty, entertainment, designs, photographs, food, jewelry, and similar niches.
19. Guest Post
If you accept guest articles on your blog, you’ll be able to generate free content for your site and make new connections in your niche.
20. Infographics
Infographics are very useful for sharing information. They’re easy and inexpensive to create and distribute. There are lots of online resources available for creating them.
21. Survey
Do some online surveys. You can host it on your blog. You can do it with a free WordPress plugin WP-Polls to manage results.
22. Free consulting
Get familiar with the various federal, state, and local government resources available for starting a business.
23. Offer Free Consultation
Regardless you are in a product or service business offer a free consultation. Talk to the people you think could use your services. During consultations offer practical suggestions and pieces of advice. Before leaving ask for an order.
24. Vehicle Advertising
When using a car or pickup for your company, have your company name and contact information professionally printed on the side of the car or pickup.
25. Create a Twitter Profile
Twitter is one of today’s leading social media platforms. Posting useful content regularly is important. Do not over-promote your business.
26. Develop a Referral Program
Create a referral system. It’s a tried-and-true method for increasing traffic and sales.
27. Donation
If you donate to an organization or a national charitable cause, you may receive some free publicity from them. You could also get a link back to your website.
28. Offer Affiliate
Set up an Affiliate Program with E-Junkie.
29. Charity
Host an online conference for a larger cause you believe in. You’ll get to meet new contacts and build relationships. Your business can benefit from these connections. They may also help spread the word about your company.
30. Sampling
Sampling is a great way of launching any product or service. Get samples of your product or your work into as many hands as possible.
31. Webinars
Host free webinars on your site. Generally, the service is costly. But there are companies that offer free or low-cost options for small businesses. Some cheap options are Webinarsonair (starting at $19,97/mo) or Meetcheap (starting at $99,97/mo). If you are looking for an even cheaper option, google hangouts on air absolutely free.
Suggested read: How to design a perfect webinar
32. PPC Advertising
Try out paid ads. It’s a good way to drive traffic but be careful not to spend too much money.
33. Yelp Advertising
Yelp is very useful for local business marketing. It’s completely free and can help improve your visibility in Google.
34. Offer On Social Media
Share valuable information with social media users. It helps to become an authority in your industry. Give away freebies and deals. This is still one of the top reasons why consumers like a brand on Facebook!
35. Testimonials
It helps establish credibility by giving customers success stories or testimonials on your website.
36. Personalized Gift
Personalize and customize gifts for your clients. Find online sources like Vistaprint to find suitable gifts.
37. Loyalty Discounts
It’s not rocket science. Just give them something for nothing.
38. Comment On Blogs
Comment on blogs you read regularly. You never know when someone might notice your comment and appreciate them.
39. Make Customer Feel Special
Recognition from customers is important. Even for a web-based business where there isn’t face-to-face interaction, good customer services are possible.
40. Give Thank You Messages
Give your clients hand-written thank-you notes. It is an immensely effective tool among low-cost ways to promote your business.
Here we have given 40 low-cost ways to promote your business. We hope you will find these tips helpful to promote your business. especially, when you are on a low advertisement budget.
You may like to read: Drive-Thru Businesses: How to Start and Run One Successfully
