50% of people visit a store the day after conducting a local search. Given that many consumers use Google to assess businesses, local SEO is an important part of small business marketing. Local SEO will assist you in streamlining your web presence to attract local customers to your business and increase sales and profitability.
Local SEO enables you to more effectively interact with individuals in your neighborhood, town, or city, regardless of whether you have a physical location or serve a specific geographic area. In this article, we’ll look into what local SEO is and its benefits for small business success.
Understanding Local SEO
Local SEO is the type of SEO improving your online presence to grow search engine exposure with regional visitors and potential clients. Businesses can increase their exposure in local search engine results for phrases relating to their operation and their goods and services by utilizing local search optimization techniques.
Why Use Local SEO?
Today, local searches make up about half of all Google searches. For example, when someone conducts a routine daily search, there is a good probability that Google may list neighboring local companies.
Google revealed a 900% rise in searches for the keyword “near me today” between 2017 and 2019. Google began offering more local results for searches with a geographic component to better serve its users. This means that customers are more likely to find you online if your company is nearby and has local business listings optimized.
Advantages of Local SEO
Using local SEO has many benefits for small and medium businesses aside from improving visibility in Google search engine results pages, such as.
Increase Sales
Whether you run a cafe, dry cleaning, or hardware store, visibility will increase foot traffic to your brick-and-mortar facility. If you’ve made significant investments in specialized machinery, created a modern environment, and have a physical location, increasing the number of visitors can help you generate talk about your establishment and boost sales.
Join the Local Shopping Trend
The shopping patterns of consumers have seen significant shifts in recent years. One of the most important changes is that shoppers now give local companies a higher priority when choosing which products to buy.
According to research, people are choosing smaller, independent enterprises over larger, more well-known brands or experiences they may have previously preferred. 57% of consumers claim that they actively look for local goods and consciously patronize local businesses.
Targeted Search Results
Searchers that are unlikely to buy from your business can be eliminated with the aid of local search. Search engines try to deliver appropriate local search results based on location and purpose. Therefore, a person 70 miles away is unlikely to find your company in their search results, while a person 7 miles away will.
Endnote
When local SEO tactics are used, searches for your company become much more targeted. Local searches are made to find a certain store or area. Therefore if done properly; your company could be in a better position to market the goods or services it provides.
You can optimize, maintain, and attract the right local search presence with Rule Your Kingdom, who will help your small business establish an online presence and dominate the local SEO market.
