There are millions of small businesses in the United States. If you own a small business yourself, odds are you’re always looking for creative and affordable ways to promote your brand.

4 Local SEO Tips for Small Businesses

That’s where local SEO comes into play.

Local SEO can help you promote your business to people in your area online. And after you learn these local SEO tips, you can get positive results using local SEO in only a few moments.

On top of that, local SEO is something you can do in-house, which means it’s affordable.

So, keep reading if you’re interested in learning about the basics of local SEO and how you can get the most out of your local SEO strategy.

1. Sign Up for Google My Business

Looking to get more customers and clients via Google? Are you currently buried in search listings behind all of your biggest competitors? If yes, don’t worry, we can help you out.

All you need to do is get your business listed on Google by signing up for Google My Business.

So, if you haven’t done so already, go ahead and sign up for Google My Business today. It’s free, easy to do, and can help you improve your local SEO strategy right away.

2. Encourage Customers to Leave Reviews

Already on Google My Business? Still not ranked where you want to be? If so, try building up your reputation online by having customers and clients leave reviews for you on Google.

A pro tip? Give rewards to customers and clients who leave reviews. Something as simple as 10% off their next purchase is more than enough to get the job done.

3. Make Your Website Mobile-Friendly

Every small business needs to have a website in 2021. But with so many people using mobile devices to browse the web nowadays, you need a website that is built from the ground up with mobile users in mind.

If you already have a website, run it through Google’s mobile-friendliness checker to make sure it’s mobile-friendly. And if you fail the test, don’t worry. Simply contact your website hosting provider and let them help you make your site mobile-friendly today.

4. Target Local Keywords

Did you know that something as simple as creating a blog can help you drive a lot of traffic to your site? But when you’re blogging, you need to make sure you pick the right kind of keywords to get the results that you’re looking for.

Our advice? Pick keywords that people in your area will be Googling. Things like whatever your business’s niche is, combined with the name of your town, can yield excellent results.

Need the help of a local SEO professional? Check out the team at Optuno.com, they can help you create a local SEO strategy that actually works.

Need More Local SEO Tips?

If you’re looking to improve your local SEO strategy, be sure to keep these local SEO tips in mind. That way you can make it that much easier for potential customers and clients to find your business online.

Still not sure how SEO works? Need more help with your SEO? Check back with our blog often for tons of helpful ideas and information related to SEO.

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