It takes, on average, nine times of seeing an ad before a prospective customer will consider buying the product or service featured.
You may not want to wait that long or spend that much money on traditional ads to start seeing results.
Thankfully, in today’s digital world, there are countless ways to generate new leads and grow a smart business. Here are some of the latest lead generation strategies that actually work.
Create Exclusive Content
Exclusive content is more than just content unavailable anywhere else. The best type of exclusive content is content that requires a prospective customer to offer their email or other contact information before receiving the content.
One way to do this is to gate downloadable documents or blog posts with a sign-up form. After entering their email address, the prospective customer can then receive the download or view the page.
You can also send email freebies to those who sign up for your newsletter. That way, they receive valuable content, and you can keep in touch with them in the future, nurturing them through follow-up emails.
Learn more about lead nurturing and how it works.
Host Value-Packed Events
Most people have busy schedules with little time to spare. But one innovative marketing technique uses high-value webinars and other events to attract potential leads.
These events need to appeal to a specific problem or pain point. They lead with valuable insights and advice, and then offer participants your product or service if they want to continue their progress.
But remember, for people to make time for your events, the purpose of the event needs to be loud and clear. With enough planning, however, these events can be one of the biggest sources of new leads for businesses.
Give Free Goods
While you may fear giving away too much of your product or service for free, this is one effective way to generate leads and keep them hooked.
If your business offers tangible products, try giving away free samples or high-quality merchandise. If you have a service-based business, give some of your wisdom away for free in videos, courses, and articles.
That way, people will be more likely to trust and remember your brand. And when they’re finally ready to spend, they’ll come to you first.
Use Retargeting
When generating leads, there’s a big difference between focusing on cold leads versus warm leads.
Smart marketing places the priority on warm leads or those who have already interacted with your business. And when creating online advertisements, you can expect better results by retargeting warm leads rather than shoveling money into those who are still freezing cold.
When creating ads, especially on social media platforms, target those who have previously viewed your account or clicked on an ad link before.
Boost Your Business With These Lead Generation Strategies
Every business relies on new leads to thrive. To boost your business and convert your leads to sales, try these lead generation strategies that are proven to work.
For must-know advice for small businesses and startups, check out our blog articles for more insights!
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