Founded in 2017 by two brothers, ClickUp is a web-powered app for managing tasks and projects. It has more than 100 different tools, including a to-do list, calendar, live messaging, and a lot of customizability options.
Despite having experienced tremendous success, ClickUp remains an enigma to many aspiring entrepreneurs. They wonder how ClickUp makes money when they see its advertising revenue numbers.
ClickUp operates on a SaaS (Software As A Service) business model, so it doesn’t make any money from selling physical products. Instead, it charges users for premium subscription services.
Do you want to learn more about ClickUp’s unique monetization strategy? If so, read this article! It explains how ClickUp makes money by selling its services to advertisers.
Let’s dive right in.
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About ClickUp
ClickUp is an online service that consolidates the thousands of productivity tools available for use at home into one easy-to-use platform.
One of the most popular apps for simplifying your workplace, ClickUp helps you get things done faster. It’s been called “the simplest way to manage your digital life” and “a one-stop shop for everything.”
The great thing about the click is that it’s designed for everyone, and anyone can use it.
ClickUp is an online service for scheduling meetings, tasks, and events. It has been used by some of the largest companies including Tesla and NBC. Smaller organizations like families use the application to schedule household chores or set reminders.
Business Model of ClickUp
With a purpose to help “Save Time By Making The World More Productive”, ClickUp quickly established a reputation for itself.
After realizing he was frustrated trying to use different ways to manage his day, Zeb Evans decided to create an app that would help him be more productive.
ClickUp is a startup that definitely believes in what it does. It was initially created for an internal purpose but has since been expanded into a product that can be used by anyone.
Realizing how useful his app was becoming, he decided to share it with the rest of the world.
Despite its young age, ClickUp has managed to stand out from the crowd of established players.
Furthermore, the company provides several unique products that competitors don’t offer:
Tasks
With ClickUp’s task management tool, users can set, manage, and complete their own custom projects. They can leave real-time feedback for each project and share them with others.
Customers can use this function to create larger tasks out of smaller ones for easier management.
Docs
With ClickUp, people can create folders that everyone who shares them can see.
For instance, an employer could set up different projects for their team members to complete. These projects would be assigned to each employee individually, allowing them to organize their own workspace and increase their efficiency.
Goals
With ClickUp’s Goal Management Software, set and track your targets using numeric, monetary, true/ false, and task targets.
ClickUp helps its clients stay on track so they can meet important dates. It even allows companies to track their employees’ productivity through weekly scorecards.
Integrations
One of the biggest benefits of using ClickUp is the large selection of integrations available.
It’s easy to get distracted by email, social media, and other distractions when working from home. With productivity apps like Zoom, OneDrive, DropBox, Grammarly, etc., we can minimize distractions and focus on our work.
ClickUp helps people discover the best apps for them by making sure that users can easily find the most popular apps on its platform. It also lets people customize integrations between apps using its public API.
With its partnership with some of the most well-known companies, ClickUp makes working a lot easier.
Apps
You can access ClickUp any time, anywhere as the app is available on all desktop web browsers, and as a mobile app. Customers also have the ability to use their voice command function to schedule reminders, add tasks and check for new messages.
Furthermore, ClickUp offers an email integration feature that syncs with the user’s personal email address for an even smoother experience.
Import
With the company’s “Import” feature, users can easily migrate all of their current tasks into one place. Additionally, customers can import users and assign them a project.
You can use services like Asana, Monday, and Todoist to import your task lists into their apps so they’re easier to manage.
Learn
ClickUp offers a wide range of useful products and services on its platform. To learn everything that the company has to deliver, they also provide an online learning center.
ClickUp is an online platform where visual students learn from experts. It has a library of free videos, webinars, and live classes. Users can also submit questions to get personalized help.
ClickUp offers detailed tutorials and articles to guide users through the platform. They offer step-by-step instructions with helpful images to support the text. Their blogs deliver useful information pertaining to the business world, how to use it, and more.
ClickUp recognizes that not every user knows how to use project management tools, so ClickUp educates them.
The site has a ton of educational content, so much so that it makes it obvious that they put a lot of effort into teaching its users.
Customer Service
It’s important for us to provide excellent customer service.
Evans admits to having worked for six months at The Disney Company. There he learned why people consider Disneyland ‘the happiest place on earth, and applied those lessons to ClickUp.
It claims to be the most popular customer service app in the world. It provides free one-on-ones to its clients who want to learn how to get the most out of the platform. It also offers 24/7 customer support, even during holidays.
How Does ClickUp Make Money?
Evans says that having a strong corporate identity is key to increasing productivity, which in turn generates revenues.
If the work-life balance matters to you, then we don’t think you’d be happy here.
He’s honest and upfront when it comes to his intentions and goals for the business. His clear view of where he wants to take the business makes him an easy person to work with.
And while a great working environment and motivated employees certainly help; ClickUp earns revenue through its monthly subscription packages.
Today’s competitive market demands free products, but if you want to grow, you need to charge for additional services.
ClickUp generates revenue through its paid subscriptions. Users can pay a monthly price for access to a variety of tools and services that help them grow their businesses.
On the ClickUp platform, companies and organizations pay a monthly membership to use its services. They can choose whether they want their payments to be annual or monthly.
Offering multiple levels of subscriptions means that the company has been able to generate significant revenues from over 50,000 different teams and counting.
Paid Subscriptions
Free Plan
Users get started with the basics for free.
The plans included in this section offer up to 100 MB of storage space, unlimited tasks, unlimited member accounts, and two-factor auth. These plans are ideal for testing out the waters, without committing too much time or money.
The free version offers useful features but has limitations.
You get access to some key integrations (like Google Drive) for free but if you want more storage capacity, you need to pay for it.
Unlimited Plan
Most ClickUp members who start out using the free version eventually upgrade to the premium one for $5 per month.
You get everything included in this plan plus unlimited backups, integrations, dashboards, guests and perms, goals, portfolios and custom fields, and more.
Business Plan
With $9 per user, members can upgrade to their business plans which include access to all of the features available in the unlimited plan plus more. Some features include permissions, branding, and custom domains.
It includes features such as customizations, access to historical data, and Google Single-Login. This plan is for companies that want to optimize their daily operations.
Enterprise Plan
ClickUp’s enterprise plans allow admins to control the level of complexity and features that can be accessed by their employees. They also help decrease information siloes, making it easier for them to communicate and collaborate with each other.
Each of their membership plans is inexpensive, but they go above and beyond by offering a Let’s Make A Deal option where members can negotiate the price for multiple memberships. This not only helps them attract new members but also increases their credibility among existing members.
ClickUp Funding, Valuation, and Revenue
With $35 million in Series A financing from Craft Ventures, ClickUp grew its user base to 2 million people in less than one full calendar month. And in just under a single calendar month, they increased their monthly revenues by more than 9x.
Two years after its launch, ClickUp has already been able to raise $100 million in its Series B funding. With this investment, they’ve earned unicorn status which means they’re worth one billion dollars.
Since 2017, the startup has raised a cumulative of over $137 million from investors including Accel Partners, Andreessen Horowitz, Bessemer Venture Partners, CMEA Ventures, Khosla Ventures, Kleiner Perkins Caufield Byers, Lerer Hippeau Ventures, NEA, O’Reilly AlphaTech Ventures, SV Angel, Y Combinator, and others.
Is ClickUp Profitable?
ClickUp, the online tool for project managers, is profitable and continues to grow at an accelerated pace. It has expanded internationally and increased its customer base to better compete with competitors.
Though a relatively new player in the market, ClickUp has already made a name for itself by offering innovative solutions to some of the most pressing issues facing today’s workforce.
Conclusion: How Does ClickUp Make Money?
To conclude, ClickUp makes money through paid subscriptions. It operates on a freemium business model, meaning its basic functionalities are free for anyone to download and install, but users need to subscribe to access some additional features.
ClickUp is growing rapidly because of its high-quality products and low prices. There’s nothing holding them back from continuing to grow at this pace.
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