With the sales of manufactured folders decreasing in recent years, many companies are taking on the responsibility of crafting and designing their own advertising booklets, which is a very cost-efficient way to take full creative control of your business’s marketing. That being said, knowing where to start in a professional capacity can be tough.
From gathering the necessary materials to executing a specific aesthetic with ease – there’s a lot that goes into investing in this method of informative communication.
For a comprehensive guide on how to ensure that your handmade books are completely appropriate for brand-based usage, read on as we share some of our top tips for creating your very own booklet resources.
Invest In The Right Materials
The good news is that chances are, you already have a lot of the necessary tools laying around your office that you need to get started!
However, it is generally good practice to invest in the basics: a steel ruler, needles, a self-healing cutting mat and an efficacious method of binding – such as the tried and tested binding machines by Duplo.
Once your team has all of these in their arsenal, putting together your brand’s dream marketing vision will seem a lot more holistically achievable.
Get Creative
Don’t be afraid to experiment! Many business owners make the mistake of thinking that they must remain rigid in their approach to marketing, but this could not be further from the actuality of effective advertisement.
If your goal is to draw the eye of potential clientele, then playing around with fun aesthetics, color schemes, and forms of typography is definitely recommended. Just make sure the end result is accessible and easy to navigate, and you’re good to go.
Use A Lighter Booklet Spine
If you’re aiming for an uber-professional look to your booklets, be sure to use light spine stock for their spine trips.
Using the exact same board material for both the spine and the cover isn’t very visually appealing to the potential client, and it may actually seem rather amateur-like through the lens of the consumer. Ensure that the spine is of a suitable level of thickness for optimal results.
Prioritize Neatness
Many business owners make the mistake of prioritizing quantity over quality, but when it comes to handcrafting your own booklets, this is not the best way to go about things.
In order to guarantee a clean, sleek look to your advertising books, make sure you and your team are very meticulous in your approach to this aspect of the creative process.
From careful hole punches, to carefully planned out written text, it’s important to put a lot of genuine thought and effort into what you are making to achieve the desired outcome.
Keep It Simple
It can be easy to get carried away by adding a bunch of bells and whistles to the overall general aesthetic of your business’s booklets, but this can actually be extremely detrimental to the overall reception your brand receives.
Customers generally enjoy consuming information that is straight to the point, and easy to navigate and digest. Keeping this in mind during the designing process is paramount to the success of the booklet as an advertising tool.
With these top tips in mind, you will have the knowledge and skills you need to produce professional-looking books and booklets by hand.
