It can’t be denied that the competition in the digital world gets tighter every year. For such reason, e-commerce stores are testing out different strategies to increase their sales and grow their business.

A Practical E-commerce Guide to Boosting Conversion Rate

But to do that, one should first optimize their conversion rates. This further allows an e-commerce store to boost their revenue per visitor and get more customers who will buy their products or services.

Conversion rate optimization offers other perks, including fighting off the rising marketing costs, addressing short consumer attention span, staying ahead of the competition, and improving the efficacy of your website and marketing efforts. Let’s go through the simple strategies you can do to boost your conversion rate.

1. Use Quality Images and Videos

Ensuring good quality images and videos is essential since shoppers can’t feel or touch your products. For your product images, make sure to use different viewing features such as 360 product view or zoom view so the customers can see and check the product from every angle. The picture should not be pixelated or grainy when zoomed in. Moreover, you’d also want to show your products in context or in a way that can help the visitors imagine themselves using the items. You can easily do this through a simple video.

2. Offer Curbside Pickup or Local Delivery

Offering curbside pickup is another way to give people a reason to shop in your store. By giving them the option to pick up their own orders, you can reduce the chances of having customers raging over late deliveries. Plus, you can give them the option to not pay for any delivery cost, which can be costly sometimes.

For further convenience, of course, you’d want to offer customers local delivery. Apart from cutting down potential packaging costs and shipping rates, you can give a set day for the delivery. Local delivery is also a great way to boost personal connection to your e-commerce shop.

3. Optimize Returns and Exchanges

The option to easily return or exchange the product is another thing you should focus on. While this is often costly for retailers, providing a proper policy for returns and exchanges can boost your reputation, particularly when it comes to customer relationship management. You can use a Shopify returns management app to better manage and monitor all customer requests and save money on bottom-line costs. You’d also want to revisit your current return and exchange policy and ensure you’re not over-promising anything there.

4. Provide Different Shipping Options

According to a recent report by Shopify Plus, brands should offer “fast, free, and sustainable shipping.”  With that in mind, your e-commerce store will likely fail to boost your conversion rates if you provide customers with poor shipping options and experience. To ensure that won’t happen, you can work with third-party logistics providers to improve your shipping speed. You can also provide free shipping for a certain deal or price threshold. Offer better shipping options can give you an edge over competitors with the same price points. One good way to do this is with Magento 2 Store Pickup, which lets your customers choose the most convenient shop location and dates and times.

5. Provide Multiple Payment Options

If your e-commerce store offers limited payment options, there’s a good chance that many of your site visitors won’t proceed in purchasing your products. If you want to maximize your reach and ensure the majority of your visitors will be converted into customers, your store should offer numerous ways to make payments. Not accepting Apple Pay or PayPal can result in tons of lost sales. However, not accepting unpopular payment options can also be an absolute killer.

6. Take Advantage of Urgency and Scarcity

If you want to get those conversion rates up much quicker, try implementing strategies such as urgency and scarcity. In terms of urgency, you will need to set a deadline or give a time limit for particular product-related offers like fast shipping or price discount. Adding a sense of urgency can urge the shoppers to avail the products right away.

When using the scarcity tactic, you’d basically showing the shoppers that you have limited stocks for certain items. You can display your promo end dates with a counter or show the number of stock items left. This kind of situation strategy is also an excellent way to motivate customers to complete their orders.

Creating a solid conversion rate optimization strategy can’t help you understand how your visitors use your website. It’s also an opportunity for you to add value to your website, improve your content, and provide a better user experience. Incorporate these tips for your marketing campaign and turn your e-commerce store into a more profitable business.

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