Startup companies need all the help they can get. They are lifting a large stone off the ground, and that’s when things are the hardest. One thing that’ll make things easier is reaching a customer base quickly. With the following Google ad strategies, you’ll be doing just that.
Google Ads – Pay Per Click
Google ads campaigns are one of the quickest campaigns you can launch to drive traffic to your website. As a beginner, you want to start with simple, low-budget campaigns so that you don’t get overwhelmed with all the different metrics.
What matters most is choosing the correct keywords, geographic audience, advert messaging, and the landing pages that are most relevant to your keywords.
This isn’t to say you shouldn’t get better over time. You should definitely consider getting some Google ads start-up training to hone your skills.
Google ads is a digital marketing strategy that allows your company to use Google’s search engine to bring potential customers to your site instantly.
Google’s market share is over 84%, so this is a big deal to be on the homepage for your targeted keywords. You can then use the search query data to feed into your SEO campaigns so that you are not wasting your time and energy over the long haul.
Affiliate Marketing
Google ads allow you to do a lot of neat stuff, and one of those things happens to be affiliate marketing. In essence, your ads appear on sites associated with your company. If you happen to sell fishing rods, then your ad could show up on a site that sells live bait or something similar.
It’s not just ads. You can also work with specific sites and get them to link back to your site. You’ll need Google Analytics to create specified links to get this done right.
Affiliate marketing allows you to sit back and let those other sites do a lot of the work for you. However, they must drive significant traffic to your site links to be worthwhile.
Email Marketing
Google ads have a tool that works well with email marketing called a retargeting ad. In essence, the ad follows your site visitors and shows them an ad similar to the ad you sent in an email marketing campaigns.
It has the same call to action, graphics, and language. The reason this works is that customers need to see an ad a few times before being convinced to purchase something. Google ads enhance your email marketing strategies.
Social Media Marketing
While it’s true that most people use Google for most of their browsing, that isn’t always the case. The internet is such a big place. Some people, especially younger people, love to spend their time on social media platforms.
Just because you’re using Google ads doesn’t mean you can’t use social media platforms. Google makes it easy to marry these into one big strategy.
Now, since social media platforms do attract a younger audience, it’s important to rethink your keywords to ensure you reach the audience you want to reach.
Search Engine Optimization
A vital strategy to utilize is search engine optimization. There’s no point in building a nice site if no one can find it. Investing in search engine optimization or SEO helps with Google ranking.
Google will push your site if it can trust it, and this only happens with good SEO practices. You’ll need reliable content, good backlinks, seamless site navigation, and quality keywords.
You should also use your Google analytics tools, and Google search console to help track how your SEO is helping you attract and retain visitors.
Influencer Marketing
As the internet grew, so did the type of ad strategies you could employ. One interesting type you now have access to is influencer marketing. Google influencers come in many shapes and flavors.
You need to find the influencers that’ll best fit your brand and what your business is selling. These folks have a lot of followers, and their recommendations have a lot of sways.
It may be a new way to advertise, but the reality is that many customers have become somewhat resistant to traditional marketing schemes. This one still has legs, and it’ll probably continue to do so for a long time.
Content Marketing
Content marketing can be boosted with your Google ads because of those keywords you use to find your audience. Google ads work best with keywords that your customers are typing into search engines.
After spending so much time and effort to find these keywords, you can use them to boost your content.
A big reason folks go online is to read articles that help them with something. Having good content on your page makes people want to visit your site. It builds credibility and so much more.
You can use those keywords to help you create even more effective content for your visitors or potential visitors.
Creating a strategy that works for your startup is easy with Google ads. Now, this doesn’t mean you won’t have to take your time to create good campaigns, but finding the strategies shouldn’t be hard.
______________________________________________
Some other articles you might find of interest:
Marketing blogs you must follow as an entrepreneur:
29 Marketing Blogs Every Small Business Must Follow
Are you feeling cramped in your home office space? You might enjoy this article:
Home Office Design Ideas for Small Spaces
