There is a lot of competition no matter what industry you are in, so you need to rise above your competitors to get noticed. The charity industry is highly competitive, and they have taken an enormous hit over the last couple of years due to the global pandemic.
Their traditional ways to raise funds have been hampered considerably with lockdowns and social distancing, so it is even more vital to have a robust digital presence.
There are many ways you can use digital marketing to help increase your brand awareness and raise much-needed funds for your charitable cause. In this article, we share with you some of these ways that you need to ensure your charity embraces, that can help you get it noticed and ensure you do excellent work with the funds you raise.
Consider Paid Advertising on Google
The saying that you need to spend money to accumulate money is accurate. You may want to consider investing in paid advertising on Google to help you promote your charity and raise funds and awareness.
It is worth investing in charity Google Ad Grants management that can get as much as $10,000 monthly ad credits for charitable organizations.
You can target your audience using the laser-like precision of Google Ads and help raise funds for your cause and ensure people are aware of your charity.
When your ad campaign is well optimized and monitored correctly, it can be highly lucrative and show you excellent returns on the ad credits you spend.
Invest In Search Engine Optimisation (SEO)
Having a well-optimized website that appears high in the search results for your relevant keywords can also help you raise funds and boost awareness. You also benefit from not having to pay for visitors to your site in the same way you do with Google Ads.
All charities will want to have a long-term SEO strategy in place. SEO is a highly specialized industry comprising of multiple disciplines, so it will often require the efforts of a team of people to get the best results.
You will want to approach reputable digital marketing agencies and ask them to partner with you or collaborate, which can boost both businesses. You may not be able to get the work needed for free, but you might be able to strike a deal and get a reduced rate with some mutual promotion.
Social Media
Another excellent way to boost your charity’s awareness and help you raise funds is being active on social media platforms. There are many suitable platforms you can consider using, such as:
- YouTube
- TikTok
You will need to have plenty of unique and compelling content for your target audience and frequently post to your accounts. It is also important to engage with users actively, answer questions, and reply to comments, showing the public how active you are on your platforms.
If you manage to get any of your content to go viral, it can significantly boost the awareness of your charity and help raise those much-needed funds for your cause.
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