The use of QR codes in business and marketing is an infantile method that is slowly growing in popularity. The codes are most common in spaces such as restaurants to get your menu or shops to see the goods and offers and FAQs.
A study in 2011 showed that 3 out of 10 consumers have no understanding of what a QR code is. This means that the first step in generating interest in spreading awareness and understanding of what a QR code is and how it operates.
Whenever you’re sharing the code, it is important to include text to accompany it. This may look like saying “scan this QR code to get the latest offers on our products”. With knowledge of QR codes, people’s interests are more likely to be heightened.
When it comes to drawing attention, here are some tactics you can use to generate more interest for your QR code
Use Your Social Media Platforms to Advertise Your QR Code
You can have your QR code as your Twitter profile, your Facebook timeline cover photo, or on your Flickr photo album. There is a great possibility of making people more interested in seeing where the QR code leads, as they want to get to know more about you.
Pairing up these strategies with a good social media marketing plan will be a great way to increase the number of views for your code. You should also include what the visitors will be seeing or receiving when they scan the code to up the engagement rates with questions and relevant suggestions.
Using It as a YouTube Watermark
This is a great way to increase engagement because it will often have the QR code pop up in the “related videos” segment increasing the exposure amounts that you have.
Use It on Business Cards and Printed Materials
Including a QR code in your business card is a great way to increase engagement, as you can often not fit in all the social media platforms you have on the card. Since it’s a prevalent way of using the QR code, you can try and color your code and make it more fun to engage by piquing the viewer’s interest.
The code can also be included in materials such as banners, flyers, catalogs, and t-shirts. It’s always great to include an explanation for what the viewer will be getting by scanning the code.
Having Business-Related Scavenger Hunts
As part of creating engagement for the QR code, you can have a business-related scavenger hunt planned out. The players or participants will be able to get clues by scanning the QR code to see what is the next place or the next cue. As they interact more with the QR code, they will get more familiar with it and enjoy its use.
Using the QR Code as Coupon Access
Another great way to have your QR code out there is by having people use it as a way to earn coupons or discounts for certain purchases. This is also a great way because you can be able to track the use of the coupons back and see how to improve performance.
Starting out on the use of QR codes is a great way to expand your business and have more customers. With strategic use of the code, you can be able to reach a wider audience, as all they need to do is scan the code and have all the necessary information.
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