CRM platforms are designed with the sole purpose of making things easier for a company. It can be an amazing help in fostering customer relationships which in turn can do great things for your business. This is probably why over 90% of organizations that have over 10 employees use a CRM.
But customer relations management software is only a useful tool if it’s working as it should be. There are some common CRM problems that can serve to hinder a business’ progress—the opposite of what it’s intending to do. Learn about three of the most common problems with CRM systems and what you can do about them below.
1. Lack of Functionality
As you’ll have learned when you were shopping around for the one you currently use, not all CRM systems are created equal. It’s possible that you purchased your CRM software with the hopes of using it for one particular function only to find that this is something it lacks or doesn’t do particularly well. This will be a huge concern for your company as you’ve no doubt paid good money for use of the platform.
Instead of throwing the baby out with the bathwater, you should first try to see if there’s any way you can make this system work for you. Try speaking with a member of the support team or someone else from the company. They might be able to provide you with some CRM solutions that make the platform more usable for you.
2. Not Being Used By Employees
Sometimes it’s not the software that’s to blame. It can happen that you’ve got yourself a perfectly good CRM on your hands but your employees aren’t adopting the new technology. This is normally a fairly straightforward issue to solve.
First, you need to identify the reason your employees aren’t using the CRM. Is it tough to get to grips with or are they being resistant to change? Either way, it can be a good idea to hold a training session for your team where they’re onboarded onto the system and explained why it’s important to use.
3. Frequent Issues or Errors
Are you and your employees frustrated because your CRM is always breaking down or not working the way it’s supposed to? This is not only frustrating but it can be damaging to your business.
This will happen sometimes when a CRM is older or of poor quality. It could be time for a CRM update. You’ll also want to call this problem to the attention of the vendor and see if they have any solutions.
Common CRM Problems
A CRM for a small business can be a great asset. But only if it’s working the way it’s supposed to. If you’re currently frustrated with frequent CRM problems we hope this guide was of some help.
If you’d like more technology and business tips, we’ve got more where this came from! Browse the rest of our site now.
_________________________________________________
Some other articles you might find of interest:
Marketing blogs you must follow as an entrepreneur:
29 Marketing Blogs Every Small Business Must Follow
Are you feeling cramped in your home office space? You might enjoy this article:
Home Office Design Ideas for Small Spaces
