Whether you are about to create your company’s first website or want to revamp an existing one, you
should strive to make it as appealing as possible.

7 Features To Include on Your Company’s
Website

Attracting views and retaining people’s attention to urge them down the sales funnel is important. Incorporating the following features can help you boost the effectiveness of your company’s website.

1. Easy Navigation

If visitors are unable to navigate around your website quickly and easily, they may become frustrated and confused. This can lead to potential customers leaving the website and taking their business elsewhere.

For best results, prominently display the menu and a search bar at the top or side of the website. Do not give the page sections confusing names, and make sure that all the links work properly before the website is launched.

2. Live Chat

Thanks to the digital age, people are growing used to finding the information they need whenever they want it. While many customers who have questions are still willing to send an email or call a representative, they may not appreciate having to wait for a response.

If customers have a question about a product they want to buy, it is a good idea to answer them as quickly as possible. Using a live chat support service can help you better serve customers and boost sales. Depending on your needs, you can use your own staff members to answer questions via live chat or employ a company to handle them for you.

3. Multi-Platform Compatibility

Make sure that the website is compatible with multiple platforms. People are increasingly using their mobile devices to browse the internet and make purchases. Failing to optimize your website may result in lost sales from a significant portion of potential clients. Test the website on smartphones, tablets, and desktops, or laptops to ensure smooth usage.

4. Testimonials and Reviews

While some people are willing to take a chance on a new product, many others prefer to wait. Potential customers who hesitate to buy something until they know it is reliable may not make a purchase if they cannot find product reviews.

Posting clients’ testimonials and reviews are a great way to prove to new customers that your business is reputable and your products can change their lives for the better. If your products are sold directly through your website, you can include a comments section on those pages. Testimonials should be featured prominently, preferably on the website’s home page so that customers can read them right away.

5. Contact Information

Incomplete or missing contact information is not only unprofessional but counterproductive. Your website should encourage customers to interact with your business to purchase products, ask questions, or provide feedback in a multitude of ways.

It is a good idea to have a page dedicated to providing detailed contact information. This can include the business address, phone number, email address, and links to any social media accounts.

6. Engaging Layout

Just because the website should be easy to navigate does not mean that it should be boring. The colors, font, and visuals should work together to appeal to the target audience. Your company’s brand will dictate the website’s tone, whether it is full of bright colors and funky fonts or has a muted palette and unobtrusive pictures.

7. Engaging Content

It takes more than a flashy layout and a solid product line to attract visitors to your company’s website. Providing useful content in the form of blog posts or videos can increase views and entice customers to spend more time on the website.

The posts and videos should contain valuable information to customers and not make them feel overly marketed to. For example, posting about the company’s history, current charitable works, or future product lines can be relevant and interesting for customers. Information about the different uses for a product and how it can enrich people’s lives should mostly appear helpful and informative but also contain a call to action.

While building the best website possible for your company may take time and dedication, the effort is often worthwhile. As more people examine companies’ websites when searching for products, presenting customers with a fantastic website can bolster your company’s image and boost sales.

Some other articles you might find of interest:

Make your business rock with these business plan writing skills:

Startup’s Guide to Write a Business Plan

Would you like to know how investors value a startup?

How Do Investors Value a Startup?