Is your small business website running into SEO issues that prevent customers from visiting your pages?
5 Common SEO Issues Many Small Business Owners Run Into
As 68% of all online experiences start with a search engine, it’s vital to optimize your site for SEO. Less than one percent of Google users click a link on the second page. That means if you aren’t among the first ten links then you’re missing out.
This article highlights 5 common SEO problems that act as stumbling blocks when attracting new visitors.
Read on to discover the major SEO problem areas. Then use these tips to see your visit counts rise and make your site more appealing to search engines.
1. SEO Mistakes When Submitting Your Site
The first issue small business owners face is how to tell search engines that they exist.
Google makes this a relatively painless exercise through their Google Search Console.
This tool lets you verify your site’s ownership and provides feedback on how Google views your pages. That includes letting you:
- Monitor website traffic
- View technical issues with individual pages
- Update site maps and links to all of your pages
The service is free to use but requires some technical skill to set up.
2. Mobile SEO Issues
In 2015, Google began ranking mobile-friendly websites higher than those that didn’t cater to mobile devices.
If your site doesn’t receive search engine traffic check if it works on a phone or tablet. Pages that require you to pinch and zoom to view aren’t ‘responsive’ or mobile-ready. And Google will mark you down its rankings as a result.
3. Low Volume Keywords
The backbone of any SEO strategy is based on the keywords it uses. That journey begins at the keyword research stage and the phrases that will drive a high volume visitor count.
If the term ‘keywords’ means nothing to you then seek a professional SEO company to help you out.
Not only will they research the best phrases to use but they can incorporate them into the content of your site. That skill in itself is difficult to master as Google sees too many keywords as spam which affects your rankings.
4. Slow Loading Web Pages
The Core Web Vitals initiative aims to provide clear guidance on what makes a ‘good’ web page.
A major theme in CWV is how fast your web pages load and display to your visitors. Slow loading sites offer a poor experience and as such will receive a poor score.
Ensure your site loads quickly to achieve better results.
5. Time Constraints When Learning SEO
Many SMB owners learn SEO online an hour before they write the content for their sites or submit them to Google.
That’s a recipe for disaster and will lead to poor performance. It might even get you blacklisted if you do the wrong thing.
Reach out to an SEO company with proven results that understands what on-site and off-site SEO is and how to add them.
Fixing Common SEO Problems
SEO issues like not being mobile responsive and using low-volume keywords mean your site traffic will suffer.
Google values fast-loading pages that offer useful content. And you need to tell them that your website exists!
Don’t do it all alone. Reach out to a qualified SEO company with a proven track record. Work with them to reach your search engine goals and see your user count improve.
Read more about fixing common SEO mistakes and problems in our technology section. Remember to leave a comment on social media and bookmark our site for more SEO news.
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