Nowadays, there are various ways you can promote your business and gain new customers. One of these is giving away promotional products to your patrons. They can help grow your audience reach and introduce your brand to new people. However, picking the right items can be tricky since they affect how your audience perceives you.
Here’s a guide you can use to decide which promotional products will suit your business.
Identify Your Target Audience
Any enterprise needs to identify its target audience so its strategies and brand identity reach the right people. The same approach applies when choosing promotional products to advertise your brand. If you pick items that don’t add value to your customers’ lives, your promotional campaign may fail. Hence, you should research their profiles and consumer habits before starting an advertising strategy to determine which items suit them.
You can learn more about your patrons by conducting short surveys. If you have an online platform like a website, you may also add an area for your visitors to leave comments or answer questionnaires. These tools will help you determine your demographic.
Once you know your audience, you can plan your promotional strategy. For instance, if your patrons are primarily composed of young professionals, you can produce items they can use for their work. Water tumblers, journals, or pens are some of the things you can consider for them.
Overall, the benefits of promotional products like these will help increase your brand’s visibility to your target audience. Additionally, you can ensure the items you produce for your customers will be put to good use.
Set A Budget
You can’t put your promotional plan into action if you don’t have enough budget. Hence, you must evaluate how much you need for your project before ordering anything. Your budget will dictate how many promotional items you can purchase. Additionally, it would determine which products you’ll use to advertise your business.
For instance, if you have a sizeable fund, you can give your customers many items, including metal bottles, customized T-shirts, or duffel bags. These items usually cost more than other merchandise but may appeal more to your target audience.
Alternatively, if you have a smaller amount allocated for promotions, you can opt for more affordable items like umbrellas, pens, or caps. You can also order your merchandise in bulk since some suppliers may offer lower prices if you purchase in large quantities.
You shouldn’t worry about whether the products you’ll order will represent your business well if you get them from a reliable provider. In addition, you should design them to reflect your branding to ensure anyone who’ll receive your merchandise will recognize your company.
When setting a budget, you should consider other expenses like transportation, distribution, and labor fees. Including these when calculating how much money you can spend will prevent you from overspending.
Print Your Logo On The Products
Your promotional merchandise would often contain your company logo and name. After all, your goal is to increase your brand’s visibility among your target audience.
So, when picking which products to give away, you should ensure that your symbol and name are visible when printed on them. For instance, mugs or tumblers are great items for promotion since they have a smooth surface on which you can print your logo.
You can try to make a few samples to see how the result will look. Check if the image is readable or not. The product’s color may clash with your company emblem, so try to test it in different colors. For instance, if your logo has a lot of dark tones, you should print it on light-colored stuff. This’ll ensure your logo will pop.
Besides checking how your logo looks on different merchandise, you should also consider how other people will see your brand whenever an individual uses your items. For instance, if a customer uses a T-shirt or umbrella with your logo, more people will see it since it’ll be on full display. Alternately, smaller items like pens or speakers may not gain as much attention. But, custom stickers are great for promotions too, since customers can display them on their devices, bags, and even their vehicles.
Keep in mind that your logo should appear consistent throughout all the items you’ll give away. You should use a scalable version so that the image’s proportions will look the same wherever you use it.
Final Thoughts
Promotional products are excellent materials to let people know about your company. It can help gain new customers and keep your existing ones satisfied. When choosing the right merchandise, consider who’ll receive them and how much money you can spend. This way, you can pick the right items that would benefit your enterprise.
