With lead generation being one of the most important aspects of your business, it’s essential that you go about increasing your leads the right way. To do this, you need the right business tools.
There is a range of tools available for this task, but none are quite as effective as call-tracking software.
In this article, you’ll learn all about increasing leads with call tracking, and why your business should definitely consider it.
What are business leads?
Your business leads are any prospective customers who are showing strong interest in purchasing the products or services offered by your brand.
There are many different ways to classify what counts as strong interest, and therefore a lead, for your business. For instance, this could be a customer who is funneling quickly through the sales cycle or one who has filled out a form on your web page.
Another key identifier for a business lead is a customer who makes a call to your business. This can be for a number of reasons, whether it’s to gather more information on your services, enquire about your products, or complete a purchase.
There are many tools that can help you manage and track your business leads, and one of the best ways is to incorporate call tracking software into your business.
What is call tracking software?
Call tracking software uses detailed metrics and analytics to give you complete visibility on all your customer calls.
Using the software, you’ll be able to see various data surrounding your customer calls, including the time of each call, the caller’s phone number, the ring duration, and the abandonment rate – among many other metrics.
Not only this, but call tracking can also give you a thorough understanding of customer engagement, through the insights and reports it offers, which you can then use to create detailed customer journey maps.
These will outline the touchpoints visited by your customers before, during, and after they called. It will even track every visit and visitor action of those customers who don’t call as well.
Call tracking is the ultimate tool for understanding customer engagement in your business, and this is crucial for increasing leads.
How can call tracking to increase your business leads?
Call tracking software can help you increase your business leads in a wide variety of ways, including:
Creating more engaging marketing content
With the detailed reports and insights from call tracking, you’ll be able to see how customers are engaging with every touchpoint along their journeys.
Using customer journey maps, you’ll have a better grasp on which marketing campaigns are creating the most engagement from customers. Once you have this data, you can analyze the content from these successful campaigns to see what’s drawing in the increased interaction – such as the messaging, for instance.
As a result, you can then create new marketing campaigns which replicate this content from your previous successful campaigns and increase the number of leads being generated from your new activities.
Tracking your leads better
Another important part of increasing leads is being able to identify where they’re coming from. Using call tracking, you’ll see all the leads being generated from every area of your marketing, so you can observe where the highest number of leads is coming from.
You can also use speech analytics, which is a unique feature that can accompany your software, to transcribe every customer call, as well as pick up on any important keywords mentioned.
You can set speech analytics to identify certain words and phrases which indicate an interested customer. This gives you an additional method of tracking leads.
Once you’ve improved how your business tracks lead, you can then restructure and adapt your marketing activity to ensure the highest number of leads are being generated from every area of your marketing, including each channel and campaign.
Call tracking software is an undeniably essential tool for increasing your business leads, so be sure to incorporate your chosen software as soon as you can, to reap the benefits of heightened customer engagement.
