Are you looking to gain presence and popularity in your industry? Do you want your renovation business to reach a broader customer base? Then it’s time you considered branding your renovation company. Branding is a sure way for your business to gain recognition through visibility.
Branding aims to showcase what your business is all about. It can include the services offered and what the customer is to expect during service delivery. It’s the general guiding principle to potential clients.
There are many ways to brand your renovation company, ranging from using logos to using photographs to creating merchandise. The internet has contractor renovation photo tips and logo designs that you can choose from or draw inspiration from.
But here are some of the best ways you can brand your contractor renovation company:
1. Define Your Target Audience
Knowing the specific audience of your renovation work is the first step in your branding journey. Do you renovate for residential properties or commercial properties? What locality do you operate in, and are you looking to venture into new locations?
Do you have a specific style that you stick to for your renovations? These are some of the questions you need to answer to clearly define your company’s objectives and include them in your branding.
2. Create a Budget
Branding your renovation company isn’t a one-night process; it’s a process that takes time, and you need to invest your resources. Set aside some finances to handle the branding process.
For a start-up, you need a bigger budget within the first years to build your brand, after which you can reduce the financial input. Create the budget considering your business’s finances; don’t overspend or underspend.
3. Identify the Core Values of Your Business
The core values of your business refer to its guiding principles. How do you carry out your activities, and how do you want your clients to remember you? Some common core values are professionalism, trustworthiness, reliability, quality products, and services.
Identifying the core values will tell your customers beforehand what to expect from you and your services as a renovation contractor. They also provide a baseline for your workers to use as they serve your clients.
4. Create a Logo
A logo is the visual impression of any business. You want to develop an eye-catching logo that clients will remember.
Ensure the logo reflects or showcases your renovation works. Since you’re in the construction industry, let the logo have an impression of a building or a construction worker in a helmet holding drawings.
There are many ideas available online that you can select from. However, try to be as unique as possible for your business to stand out from the rest.
The logo should include the name of your renovation business and should clearly state your area of specialty. If the logo symbol doesn’t showcase your area of specialty, the slogan should. Use attractive colors for your logo for easier remembrance.
Select an all-inclusive yet straightforward logo; it should communicate the message on its own without using any words. Choose a permanent logo for your company rather than a temporary one. A permanent logo builds trust among your clients.
It would be questionable to do constant logo changes as it might portray indecisiveness on your renovation company, making customers shy away from seeking your services. The logo should be bold, yet small enough to fit on your company’s merchandise.
Seek professional graphic designing services for your logo. Select a partner that’s been in the business for quite some time and has offered branding services to other construction companies. This ensures they understand your needs.
5. Develop an Online Presence
With the increased digitalization, it’s vital to have an online presence. Most clients first go to the internet to find the services they need.
The first step to having an online presence is to create a website for your renovation company. The website should clearly outline your services and core values and appeal to the guests on your website.
Be sure to include a point of contact through which your potential clients can reach you. Provide a working phone number and email on the website. Always ensure to get back on emails as soon as possible.
One sure way of driving potential customers away is by having an unresponsive phone number or email. Consider hiring sales personnel to manage your online presence as you focus on delivering renovation services to your current clients.
Include a portfolio of your work on the website, possibly previous projects you’ve worked on, before and after images of works. This showcases your work and allows potential clients to see your capability and experience as a renovation contractor.
Consider including construction blogs on your website to increase your company’s SEO during searches. This way, more people can view your website and see your services.
6. Humanize Your Brand
Please do this by showcasing your team and highlighting their expertise. Possibly create a small portfolio for each of them on the website. Add images of your workers on your website. Let them be the image of your website, flyers, and advertisements.
Humanizing your brand makes potential clients feel that they already know you even as they seek your services.
7. Showcase Your Logo
With your logo created, it needs to be seen. Has it printed on your team’s uniforms, business cards, office stationery, company vehicles, and equipment, among others? The aim is for the logo to be seen as much as possible by the public, who might be potential clients for your renovation company.
Conclusion
As seen, branding isn’t a complex activity, but it requires a commitment of your resources, such as time and money. You should invest in branding since it’s also one of the ways you acquire new clients.
You don’t want to lose out on business because your company has no brand to its name. A brand for your business will build the trust it requires to attract a client.
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