Why Blogging is a Must for Small Business?

Most small business owners lack the funds necessary to invest in advertising campaigns. However, they may be wondering whether keeping up an active blog is worth the resources required.

The short answer is an emphatic yes! Blogging frequently is a relatively easy, affordable way to improve your inbound marketing strategy, increase traffic to your website, and attract more potential clients.

A statistic from HubSpot’s 2012 Inbound Marketing report highlights the value of blogging. According to that study, 57% of firms that have a website said they acquired a new client through their site.

That same study found that 81% of small-to-medium-sized enterprises (SMEs) believe that their site is essential to their company’s success. Essentially, a site is one of the best ways to market your brand online.

12 Reasons Why Blogging is Must for Small Businesses

#1. Drive Traffic to Your Website

A weblog has become an important part of the online marketing world. However, not everyone knows what they should do to make one. So, let us discuss how creating a weblog how can help you build a successful website without having to spend thousands of dollars.

#2. Increase your SEO/ SERP

Search engines optimize sites based on keywords. So if you want to rank high in Google, you should focus on getting lots of relevant backlinks pointing to your site. You also want to get links from quality blogs.

A blog is a great way to share your expertise with others. You can write about topics related to your niche and provide valuable information. Blogs allow you to build relationships with customers, and they can help you increase traffic to your website.

#3. Position your brand as an industry leader

You can present your business as an industry authority through a website. A website allows you to provide useful and relevant content to your customers.

When you offer quality content and services, people consider you an industry authority. An authoritative source of reliable knowledge and valuable advice. So, it’s important to establish yourself as an industry authority. To do so, make sure you post high-quality content regularly.

Read: Best Small Business Website Builders

#4. Develop better customer relationships

A website is a collection of interrelated documents, such as pages, images, videos, and so forth. Each document may include hyperlinks to other documents. Webpages are often written in HTML (HyperText Markup Language), which is a simple markup language used to create webpages.

Websites also contain links to related sites, known as backlinks. These links allow users to navigate between different parts of the same site, or to another site entirely. For example, if you visit http://www.example.com/index.html, you’ll see a list of links called “Home”, “About Us” and “Contact”. Clicking on one of these links takes you to a new webpage where you can read about the topic covered by the link.

#5. Customer Engagement

You can also create an online survey where customers can ask questions about your business and receive answers via email. An example would be asking if they had any problems with your service or products.

Another option is to offer a discount code for new customers who sign up through your website. These types of promotions give you another opportunity to build relationships with your current clients.

You can also post regularly your own company news and announcements for people who visit your site. Also, in the comments section, you can discuss topics with your visitors and ask them questions. This gives you an idea of how they feel about your products and services.

#6. Market Research

When you place numerous articles on your site, you can do market analysis on consumer interest. Your website offers various kinds of searches. You can see what blogs are viewed more frequently.

What posts are being read more often? It allows you to learn about your users’ preferences.

#7. Communicating Your Mission

Your website is an excellent place to share your message with potential customers. You can let them know what your company does and how they benefit from working with you.

Communicating your business objectives, it goes beyond just selling products. It also lets people know who you really are.

For instance, if your company is eWaste recycling, then you could just say “Keep our planet clean” instead of “Our Mission is to Keep Our Planet Clean.”

Suggested read: How to start a blog and make money

#8. Communicating With Customers

Customer communication is an essential element of any business. When you make an offer, you should advertise it. However, if you’re running out of stock, you’ll need to inform customers about it via a website article.

#9. You Can Offer Promotional Material

You should consider creating an online store if you wish to sell products. You may also wish to set up a website where you can host images and videos. Creating a website is easy and cost-effective. You can start your own website for free. You can make money selling products on your website.

#10. You Can Become a Source of Value

Blogging is about helping others learn something new. Your blog can provide valuable information and help readers understand the world around them better. However, before you start creating blogs, make sure that you are aware of what kind of audience you want to reach.

Are you trying to attract business professionals? Or are you targeting individuals who love reading fiction stories? In order to answer these questions, you should consider the type of posts you plan to write.

For example, if you want to share tips on how to improve productivity, then you might choose topics such as “How I increased my productivity” or “10 ways to increase productivity.”

On the other hand, if you want to discuss the latest trends in technology, then you may opt for topics such as “Top 5 gadgets for 2016” or “The best smartphone apps of 2015.” Once you decide on the

#11. Networking

Small businesses often struggle to find ways to network effectively. Blogging can help them do just that. By creating a blog, they can easily share information about themselves and their products.

They also get to interact with people who might otherwise not know them. In addition, blogging gives them a chance to build relationships with other professionals in their industry.

#12. Building Credibility

A valuable blogging platform can help you build trustworthiness. When you honestly share information and advice others benefit from it. It boosts the purchasing propensity of your readers. Happily and unreservedly they buy or take service.

For example, if you own a hairdresser’s shop, you could offer tips and advice on “How to Keep Your Skin Healthy and Beautiful” and “Solutions to Common Problems”. So, having a website with blogs would be a good idea for small businesses.