Having your own startup business is both exciting and challenging. This is because you have to position your brand and connect with your audience to raise brand awareness and acquire new customers.
This requires strategizing a marketing plan that defines your value propositions and identifies target audiences to help stimulate business growth and increase revenue.
To help you achieve this, we take a look at some of the best marketing strategies to help kickstart your startup and set it up for success.
Develop a Social Media Marketing Strategy
With more than 4 billion social media users globally, developing a social media marketing strategy is a need of the hour.
Social media can be used to promote ads, engage with target audiences, and build a brand presence for your startup.
For example, you can leverage the power of Instagram to get real Instagram followers rather than bots to help stimulate the organic growth of your startup.
Similarly, you can use paid ads to promote your startup on Facebook and Twitter by targeting people based on location, demographics, and interest.
The goal is to build a community of followers who value and trust your product or service in order to increase brand loyalty, repeat purchase, and customer retention.
Promote a Great Workplace Culture
Most startups promise incredible personal and professional growth, unorthodox practices, and the chance to exponentially grow and learn, unlike any other work environment.
While these propositions are great to attract industry talent, you’ll need a little more to truly disrupt the market with your new startup.
Basically, you need to establish a credible reputation among both employees and customers. This is why it is important to create a work culture that thrives on employee satisfaction, employee engagement, and a collaborative and flexible work environment.
For instance, you can highlight how your startup uses an employee engagement tool to gather employee insights for higher retention, lower turnover, and enhanced productivity.
By ensuring that you market your startup as a place that offers the best opportunities and growth avenues, you can establish trust in the stability of your business to help attract the topmost human resources to your business.
Devise an SEO Strategy
In a world that is hyper-connected and inundated with information, it is important for you to devise a strategy that helps your startup business to stand out and differentiate itself from competitors, and this is where the power of SEO comes in.
An SEO strategy for startups needs to focus on defining goals and objectives, optimizing their website, adopting a mobile-first approach, targeting commercial and niche keywords, understanding user search intent, building authority using backlinks, and monitoring and evaluating metrics to improve strategy.
All this requires a holistic SEO marketing approach to increase your startup’s visibility and ranking on search engines such as Google.
By focusing on on-site, off-site, and technical SEO, you can be one step closer to marketing your product or services and educating target audiences on why they should buy from you.
Take Advantage of Influencer Marketing
As a 14 billion dollar industry, influencer marketing is a fantastic way to build presence, establish trust, and attract your intended audience to purchase your product or service.
Companies and businesses around the world work with local and international influencers to help get the word out about what they are selling, with a whopping 80% of marketers finding it an effective marketing tool.
In order to adopt influencer marketing for your startup, you need to start by identifying your target audience, allocating a budget, and designing a campaign that helps generate traffic and customer engagement.
Remember that influencer marketing can be used for all sorts of startups, such as B2B and B2C. It just requires focusing on the three pillars highlighted above to strategize a campaign that engages your target audience and contributes to your startup’s growth.
Offer Discounts And Perks
As a startup, a great way to attract customers is to create incentives. This can involve sign-up discounts, special offers, secret sales, flash sales, seasonal or holiday discounts, birthday discounts, early-bird discounts, refer-a-friend schemes, or gifts with purchases.
You also need to encourage customers by giving them the right perks.
This can include free shipping, multiple payment options, quick checkout, exit intent pop-ups or offers, multi-buy promotions, multi-save promotions, student discounts, member-exclusive rewards, email subscription offers, or a try-before-buying option.
Bottom Line
It is important that you carefully devise a marketing strategy that can give you the best bang for your buck.
Since all businesses, including startups, work with a limited budget, you need to sit with your team and figure out what type of marketing strategy will increase your ROI and help boost sales and growth.
Always remember to set marketing KPIs to track, monitor, and assess whether your efforts are increasing sales, and make sure you adapt your marketing strategies accordingly.
With such concerted efforts, you can ensure success and growth for your startup business.
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