The first email was sent way back in 1971, and things have certainly come on a lot since then. However, while there are many different types of email marketing methods, one of the simplest is to email multiple contacts simultaneously.
But, how can you create an effective email distribution list that helps you get the most benefit each time you send a message to your contacts? After all, email marketing can be highly effective, and it’s important to ensure you maximize your results.
While many people get this step wrong, you can follow 5 simple tips to build a superb contact email list.
Let’s dive in and learn more.
1. Review Your Current Contact List
One of the first steps when creating a distribution email list is to review your current email contacts. You may find there are people that you no longer do business with, or that there are email addresses that are outdated and no longer in service.
This process can help you tidy up your contacts and allow you to see exactly who will be receiving your emails.
2. Look for Any Omissions
It’s also important to look for any missing names. For example, if you recently met a new client, you may not have added their details to your distribution list yet.
You may also be working with an excellent cold-calling company such as SalesHive that is arranging new appointments for your team. In this scenario, you can add the new business email contact details to your distribution list and begin marketing to fresh clients as soon as possible.
3. Consider Segmenting Your List
While having one email list is convenient, you may find it is better to have two, or maybe even three. You can then send different types of content to each list according to which people would find the various bits of information most useful.
This is still a very quick way to get in touch with your contacts, so it won’t add extra hassle to your marketing efforts.
4. Regularly Review Your Email List
After you create an email list, the job is not quite over. Some of your contacts may come and go, and you could need to use the add email recipient button many times over the coming years.
Reviewing your email distribution list on a regular basis can help you keep it current and assists with getting better marketing results.
5. Automate Your Email Distribution Schedule
You should think about automating your distribution list email process to make it easy to stay in contact with all your clients. For example, if you write content in advance, you could create several emails and schedule them to go out at a rate of one each week.
You can then get on with other tasks while your distribution list contacts are receiving your emails.
Create Your Ideal Email Distribution List
Creating an email distribution list can help you get in touch with more contacts in the shortest possible timeframe. To get the best results, you should ensure only relevant contacts are on your list and add in any others that might not yet be there.
You should also consider automating your emails to your distribution list contacts, and ensure you keep people interested by sending content that would be useful for your contacts.
For more great hints and tips, check out more of our blog posts before you go.
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