Did you know that a user will typically only stay on your website for 15 seconds? That means that you have a very short window of time to make an impression on them.

Top 5 Benefits of Custom Web Design and Development

When making your website, it’s important to keep this fact in mind. Custom web design and development is one of the best ways that you can make a website that not only attracts but retains users.

You want to keep them engaged and interested in your website so that they’ll come back.

Want to learn more about how custom websites are beneficial for your business? Let’s look into it in this article.

1. Flexibility and Choice

One of the most important things to think about when it comes to creating a website is where it will be hosted. There are many choices, but unfortunately, these choices are also limited.

Custom web developers can create a website from scratch, with no obligations to “build-a-site” web platforms. Instead, they build it using a host which you don’t have to stick with if you don’t want to.

This allows you to have the flexibility to change hosts as needed.

Aside from hosts, you would own all aspects of your website and would not have to compromise on anything. Something that can be tricky when building your own website via a provider is that you’re limited in integrations that you can use.

This is something you can’t afford to lose out on, as many integrations can help with things such as bookings, accounting, and marketing.

With a custom-built website, any integration can be used. Your web design professional will be able to inject the code provided by any integration for full functionality on your website. The compatibility no longer matters!

2. Be Unique

One of the best aspects of using custom web development services is that your website is completely unique. You’re not limited to using templates and a selection of button choices.

Instead, you have full control over your website’s design and you can customize it in any way that you want.

With this customization, you can also ensure that your website doesn’t look like any other website on the internet. This keeps your website unique so that you can stand out rather than blend in. Individuality is important for any business that wants to leave a lasting impression on its customers.

It’s not good for your company’s website to look like a copy or clone, as customers will take notice. Instead, invest the time into creating a unique website that fits your business perfectly. This will ensure that customers take notice and understand your business as a whole.

3. SEO Practices

While SEO is possible to implement on any website, you can take it many steps further with a custom-developed website. Did you know that 51% of web traffic comes from organic search? This is one factor you don’t want to ignore.

With all the customization comes the ability to implement metadata and other SEO practices to help your website rise to the top of the ranks. You can customize each little part of your URL and create rich descriptions in order to pull in customers through search.

A quality web design company will be able to achieve this for you so that you can get the most out of your website. When pairing SEO practices with beautiful web design and development, you can keep your customers coming back for more.

Dupont Creative believes that website design and SEO should go hand in hand. They both play an important role in bringing in new paying customers.

4. Improve the Customer Experience

In business, nothing is more important than pleasing a customer. In many cases, your website will be the first interaction that a customer has with your business. That means that you only have one small window of opportunity to showcase your business in a great way.

With custom web design and development, you have complete control over the customer experience. This not only allows you to set your website up with the best user interface, but it also allows you to tweak it as needed to give customers a better experience when they use it.

To give your user the best experience, it’s important to make every action as easy as possible. Make sure that the elements that you want them to take action on are clear and in the spotlight. Make the less important aspects of the website a little smaller and in the background.

For example, if a user visits your website and is looking for a “contact us” button, you want to be sure that they’re able to find it easily. Make it a brighter color, or create a button that stands out amongst all the others.

The easier you make things for a user, the better the conversions that you’ll get. Retaining your customers through a great experience is important when it comes to web design.

5. Branding

Branding is what makes your business unique and memorable. Without it, you’d just be another company with a website.

Taking your branding to the next level can be done online on your website. Using colors, photos, and text that matches your brand will help customers remember you when they reach your website. Custom web design allows you to implement the exact colors and other aspects for maximum consistency.

It may not seem like a big deal, but matching colors is important when it comes to your branding. Some of the largest companies use a style guide to achieve this because they recognize how important their consistency really is.

Color has a lot of impact on a user. To keep the same emotions and feelings invoked in your customer across the board, you need to pay close attention to it through your web design.

Custom Web Design and Development is Worth It

If you care about your business’ reputation online, a website is a must-have. It’s the way that most customers find and do business with companies.

While there are many do-it-yourself platforms, nothing beats custom web design and development done by a professional.

Did you enjoy this article about web design? If you did, read more of our blog today!

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