Things today are all about the digitalization of content
available to the global world. The problem arises when there is an overflow of
information from all sides and your content gets hidden.
To get consumers to your business website or blog the main
key is being on their face and the top of their search list. If you’re not
visible in the organic search, then it will be really difficult for you to increase
customers or even monetize your blog in the long run.
So, having your blog appear in the top of the search results
is the key to success. However, it is not that easy to make your content appear
on top, as Google continuously plays with their algorithms, so you really need to
have hands on search engine optimization basics and keep yourself updated with
the latest trends and techniques.
With the help of right content
optimization tool and a foolproof content strategy, you can you’re your blog
a great conversion channel. There are tons of tools and ideas available to do
so, however, this article will discuss the points to start optimizing your blog
for search engines.
1- Research is Mandatory
You must have heard that it is good to have keywords in the content.
But to select the perfect keyword that would drive traffic to your website you
have to research which keyword is used the most while people search for the
intended content you are offering to them.
Various content optimization tools would help you find the relevant and accurate keywords you should target. This article is a great way to get started with the keyword research.
2- Integrate These Keywords in Your Content
Once you have selected the keyword you should now work on placing them in the content you are writing. Ideally, you should have a proper content strategy in place to make sure you play well with the keywords.
Here are some places you should focus on having your keyword on:
Title Tag
The headline of the blog/website will be appearing on the
search engine result page and will also be determining the relevancy of your
content. Hence be sure that your keyword appears in the first sixty characters
of your content.
URL
Your URL is a source by which the search engine determines
the relevance of your content to the search. So your keyword should be a part
of your URL.
Headings and Body
It is essential to have your keywords inserted in your
content a few times but you should not overdo it and make the usage
natural.
Meta Description
Although not as important as the title tag adding the
keyword in Meta description will help the user understand that going to your
website will provide him with the content he/she is looking for.
3- Never Compromise on the Quality of the Content
Whereas keywords and other things are essential to attract
the audience at one glance however, it is only quality content that will make
them stay on the page. Hence when you’re giving out any information make sure
it is accurate and relevant. Make the content easy to read and understand so
that the reader doesn’t have to dwell on the content.
Technically speaking, Google and other search engine
algorithms are quite smart and they weigh various factors when determining the
quality of content that includes but is not limited to, grammar, context,
readability, and average time spent on the page, user’s activity on the page
and so on.
Creating quality content is the biggest challenge for businesses of all types, but if you have the right people to do it you can even create highly engaging content for boring industries.
4- Optimize Images & Other Rich Media
In simple words, whenever you upload a picture change the
file name to a keyword and along with that you can use keywords in the caption
you give to the image.
But, that’s not all about optimizing images. You should also
consider the factors like image’s relevance to the content, page size, average load
time and quality of the image.
5- Navigation & Backlinks
Backlinks play a vital role in ranking a web page, but of
course you should not just buy or build unnatural backlinks overnight. Start
with making sure that the web page has enough internal backlinks to support
itself. To do this, you should have an outstanding internal linking and navigation
structure in place.
Once, you are sure about having sufficient internal backlinks
to each page of your blog you may want to build inboud backlinks from other
websites. One way to create backlinks is doing a guest post on other blogs,
however, another easier way could be to give links to bloggers in your content
which may lead to you getting a backlink for yourself as well.
A few good quality links can help you achieve a high rank in
the search engine which means greater visibility.
6- Subscriptions
Remember that search engine ranking algorithms are always
changing and you should not be entirely dependent on search engine traffic.
Keeping your visitors coming to your blog again and again can be achieved by
offering free or paid subscriptions to your readers after which you can send
them daily updates on your blog via email or text.
This is help you have another source of traffic to your
website and will also send signals to the search engines that your blog has
quality content so people keep coming.
7- Use Social Media
Although underrated but social media can be a great way to
connect to the potential audience. Everybody is on social media the adults and
the kids; here you can also advertise your blog content to your target market
as well. Facebook, Twitter, and Instagram are some of the best sources where
you can attract an influx of audience to your blog/website.
The Bottom Line:
You can’t follow all these tips at once but, gradually you
can implement all and the results will surely be positive. And yes, that’s not
all. By the time, you have implemented the above tips, you will find a lot more
ways to grow your blog and it’s going be a continuous process!
