It’s fair to say that Amazon is the ultimate go-to online shopping destination in the world. The platform boasts a total of 300 million active customers with over 1.9 million sellers across the globe. Similarly, Amazon Business, the business-to-business selling platform, supports over 1 million customers, 150 thousand sellers, and over 10 billion in sales across the world.
Online shopping is just growing in popularity as the price, options and convenience make it the top way to sell and buy. Especially during the pandemic, consumers took to Amazon to buy everything from essentials to luxuries. From stationery to tinned food, beauty products to comfy clothes, whatever the need you can be sure that there will be the right product on Amazon.
From a retailer’s perspective, it is not always easy to see the potential within e-commerce, but the data available proves just how Amazon can be the door to amazing opportunities that can boost your sales while giving you all the support you need to make it a success. From FBA software to help desks and guidelines, you can access all the tools you need to grow from strength to strength as an Amazon retailer.
So, how can you get the most out of your Amazon business? Consider a few suggestions:
- Get your product listings to the top. While the huge variety of options on Amazon is great for the consumer, it means you need to do a little bit more work to get your product noticed. Understanding how to get to the top of listings can be the deal maker for your whole business as you’re not going to get any sales if shoppers need to scroll through pages to get to you. With this in mind, it’s worthwhile to research profitable Amazon keywords so that you get a better ranking and improved visibility. Greater visibility leads to more sales, and more sales lead to more profits.
- Be flexible and adapt your pricing strategy. To stand out from the crowd and stay ahead of the competition, you need to sell your products at a competitive price. The key is to find the balance between low enough to sell while still high enough to make a profit. This means that changes may need to be made regularly to keep up with market changes and adapt to new competitors. Now if you’re a smaller start-up business, you may have the time to change your prices by hand or by setting up rules for price changes. For bigger businesses with a great offering of products that’s not a possible solution, so you can implement an automatic repricing tool that will use intricate algorithms and real-time data to adjust your prices.
- High-quality product images. Product images are one of the biggest factors that will influence the decision-making of shoppers. A high-quality photo will catch people’s eyes and capture their attention, but a grainy, blurry photo will do the opposite and give a bad impression of your whole brand. Show multiple high-quality images to truly allow the shopper to get a sense of the product. You can even offer a 360-degree image for people to look at the product themselves from every angle. Furthermore, there are some strict guidelines set by Amazon that will help you to take photos that are not only in line with regulations but also attract customers.
- Fulfillment by Amazon software. Fulfillment by Amazon, or FBA software, could prove to be a powerful tool in your retailing kit. It is a program that allows you as a seller to give a lot of the hard work of fulfilling orders to Amazon itself. Amazon will store your stock, pick, pack and ship your orders and allow you to offer the speedy delivery of Amazon Prime which opens up a whole new audience of Amazon users. You will immediately prove yourself to be a reputable and reliable business with the professionalism that comes from recognition by Amazon.
- Use automatic programs to collect more reviews of your products. Once shoppers have flicked through your high-quality images, they are very likely to next scroll down to the reviews section, to see what other shoppers have experienced with your brand and product. Positive reviews are essential to sales and will help you gain a consistent income from them. Contact shoppers shortly after they have received their item and ask them to leave some feedback. There is even a feature within Amazon to atomically send requests for reviews to those who have purchased from you. Don’t be scared of getting a negative response as if you do, you have the opportunity to fix the problem before the unhappy customer posts a disgruntled review on your product listing.
- Create an amazing customer experience. Do your best to go above and beyond when dealing with customers whether they be prospective, current, or repeat. By being helpful, professional, and polite, you will help persuade people to choose you over your competitors in the future. If dealing with the customer service side of things is too much for you to do, again you can ask Amazon to do that for you. They can provide representatives who can handle customers’ comments and complaints and therefore boost the image of your brand.
- Focus on your content. Make sure that product listings are well written, and informative, and checked for errors and mistakes. Tell the story of your brand, be persuasive and creative and specify the key features that will make people want to buy your product. Engage potential buyers, and get to their emotions. After all, people buy with their hearts and justify with their heads, so make your product appealing and get the word out on social media too. Build a good brand reputation in any way you can, and you’ll see the results in your sales!
The Future of Shopping is Online
Don’t get left behind by the competition – use the tools available to build a successful Amazon business! With the suggestions provided, you are going to thrive!
