Artificial intelligence, or AI, is being used in a number of ways, most importantly by businesses who wish to communicate better with their customers.
One of the ways they do this is through the use of an e-commerce chatbot, which does an amazing job of communicating with customers and helping them in ways that humans used to do.
To date, there are really no disadvantages of using these chatbots, and if you’d like to consider them for your own business, below are seven reasons to do just that as soon as possible.
- Better Customer Service
Naturally, this is the number-one advantage of using chatbots. Studies have shown that more than 80% of online shoppers need some type of assistance while they’re still online, and this is where chatbots can be invaluable. They offer your customers real-time, interactive assistance just like a salesperson would if the customers were in a real store.
- Customers Are More Engaged
The more your customers visit your social media sites, the more likely they’ll eventually spend even more money than they did in the past. When a chatbot “talks” to one of your customers, many of them even have a sense of humour, which means not only will your customers feel more like a part of your company, but they’ll enjoy the interaction as well.
- It Is Easier to Qualify Customers and Get New Leads
A retail chatbot from a creator like ADA knows just what to ask a potential customer to turn them into a real customer, taking all of the guesswork out of the process. The more questions it asks, the more it can find out about the customer, making it more likely that it will convert the customer into a well-qualified lead that you can count on to increase your bottom line.
- A Better Way to Approach Global Markets
Let’s face it, it’s unlikely that your business can be open and responding to customers 24 hours a day, seven days a week, but that isn’t a problem for a chatbot. Not only are they able to work 24/7, but they can also communicate to customers in many different languages, making it super easy for your business to go international very soon.
- It Saves You a Lot of Money
Compared to regular apps and human employees, an e-commerce chatbot is very inexpensive, so you can save a lot of money using them instead of choosing other routes. This is especially important if your business is just starting out because every new business has to watch every dime it spends.
- They Can Keep up with Current Trends
Because chatbots are made to report back to you with the information they’ve learned, this is a simple way to keep up with current trends without spending a lot of money on large research and marketing firms. Remember, chatbots are workhorses that can interact with customers 24/7, and they can learn a lot during that timeframe.
- They Provide Practical Tools Humans Can’t Provide
An e-commerce chatbot can track customer purchases, get feedback and use that feedback to improve services, and reach out to customers who visit your landing page, but who don’t go any further. In short, they find out things humans can’t, and they do it much faster as well.
