Did you know, there are over 215 marketing automation solutions on the market? Needless to say, this can make picking the right tools for your business a tad daunting. In light of that, we’ve listed our four favorite tools for enhancing customer engagement– hopefully, this will help make your search a bit easier!
1. Delivra
Delivra is a fantastic platform for
entrepreneurs wanting to automate their email marketing. After all, as many as 82% of B2B and B2C companies are already
automating their email marketing campaigns.
You can use these kinds of solutions to engage
with customers via automated SMS and email drip campaigns. Not to mention,
their drag and drop editor allows even the least creative among us to design
communications that pack a punch.
More importantly, you can use their split testing feature to ensure you’re optimizing campaigns to get the best possible results. When you use this alongside their alerts for customer engagement and purchasing trends, you can enhance your marketing campaigns, business communications, and the products and services you offer to match the exact needs of your target demographic.
2. Service Titan
If you’re running a business where
professionals work in the field (home services, healthcare, architects. etc.),
then a platform like Service Titan comes in handy. You want
software that keeps everyone in your company on the same page despite their
differences in location.
Your dispatch team can publish updates that
automatically sync with your technician’s tablet. With just a click of a
button, you can furnish workers with the notes and job details they need to
provide a premium customer experience.
Say, for example, if you’re organizing a team
of plumbers, it would be handy for the contractor to know the nature of the
problem, whether it’s a recurring issue, and if the client has made any special
requests. This info positions the worker, so they’re able to work more
efficiently than having to waste time working out the crux of the issue for
themselves.
Likewise, workers in the field can update
invoices, schedules, payment info, etc. to ensure that your head office is kept
entirely up to date with operations.
Best of all, a sophisticated dispatch software
empowers your contractors to confidently take on extra work while they’re on
their rounds. Improvement in communication means they can make more sales
without worrying about messing up their colleague’s schedules- which ultimately
results in a boost in revenue!
3. Marketo
If you’re attempting to
boost customer engagement using a variety of platforms, you’ll find software
like Marketo
handy because you can handle all the following from the convenience of one
platform:
- Emails
- Mobile
communications - Social media
- Digital Ads
- Website
- Marketing
analytics
Marketo gathers a wide array of data so
marketers can personalize their communications to suit their specific target
demographic. This is essential for forging long-lasting and profitable
relationships with customers.
It even offers customized solutions for all
the following industries:
- Healthcare
- Tech
- Finance
- Manufacturing
- Media
- Higher
education
So, say, for example, you ran a business in the financial services industry, you could use Marketo to spread the word about a new product or service you’re launching. Then you could monitor the analytics to see how successful that campaign was. This data would then influence future campaigns in addition to the kinds of products and services you offer prospective customers. You can easily see how this kind of knowledge could save your company both time and money in the long run. Marketo is an ideal tool for startups looking to acquire users in an emerging market.
The Bottom Line:
According to “Marketing Automation Performance Report” by AutopilotHQ.com, companies using marketing automation generate twice as many leads as those using just email marketing software. However, the success entirely depends on the right choice of marketing automation software. This article discussed the 3 best tools available in the market for small businesses and startups, but you must take some time to do your own research to make sure that you choose the right tool.
