With over 46,000 hair and beauty businesses operating in the UK in 2021, it’s vital that your salon can stand out from your competitors. One surefire way to do this is by offering the best possible service to your clients to keep them coming back and recommending you to others but how do you ensure your service is the best it can possibly be?
Personalize Your Service
A personalized service makes your clients feel valued and lets them know you care not just about their customs but about their experience too. Consider sending out appointment reminders and offer your regular customers a usual day and time slot if you can. When clients visit your salon for the first time, focus on consultations to help you get to know them and what exactly they’re looking for.
If a client is coming back again then look over previous appointment notes to remind yourself what service or treatment they had last time and anything else of importance like skin sensitivities.
Quality Experience
Using high-quality products and making customers comfortable is key. Invest in the best possible equipment for your salon, such as a pedicure chair to enhance relaxation and give clients that luxury salon feel. Use natural, organic products that are free from major allergens, and be transparent about the products you use so that customers know they’re getting great value when they visit your salon.
Offering a high-quality experience is also about skills too, so make sure that yours are up-to-date and offer regular staff training and refreshers on key services so you can be sure that you’re giving great service every time.
Build Relationships
Going the extra mile shows clients that you value their customs and helps you build lasting relationships with your clients. Offering refreshments that cater to a range of dietary requirements, for example, vegan and gluten-free alternatives will ensure your service stands out.
Rewarding customers with loyalty cards is another way to keep them coming back. You can also connect with and build relationships with existing clients and potential clients via social media so don’t underestimate the importance of posting regular updates and showing off work that you’re proud of.
Reduce Waiting Time
Waiting times of more than 5-10 minutes make almost half of customers think that your business is running poorly. That’s why it’s crucial to ensure your appointments run on time as much as possible. Of course, there will be times when things don’t go to plan and for one reason or another, you end up falling behind.
When that happens, being honest and keeping your clients updated is key. If there is going to be a delay with your client’s appointment for any reason, don’t ignore it and hope they won’t notice or mind because they certainly will.
Just explain and apologize and make sure you offer them something to do while they wait, such as a magazine to read, music to listen to, or a television to watch along with something to eat and drink.
