Google Ads and Facebook Ads are the top pay-per-click advertising platforms where advertisers pay per each click their ad receives. While both serve almost a similar purpose, they differ in many ways.
Generally, Google Ads offers more nuanced targeting with its pixel and powerful insights than Google Ads. Despite these differences, you can apply an Omni channel ads strategy that blends both Facebook and Google Ads.
Even though the cost of running Facebook Ads varies from one platform to another, Facebook’s ad feature comes with an array of features that you can leverage to grow your audience and improve conversions.
While running Google Ads can be challenging for new users, the Facebook Ads manager is not only easy to navigate but also straightforward to use. On the flip side, both Google and Facebook Ads features make it easy for you to get started with your online advertising needs.
Google Ads is more effective for those looking for a powerful advertising strategy. The good news about using Google Ads is that the feature not only makes it easy for users to manage their campaigns but also targets the right audience, measures success, and controls the cost of advertising.
In this article, we explore the cost implications of using either Facebook or Google Ads for your advertising needs.
Facebook Advertising
The use of Facebook Ads has become a common trend in the online business world. Today, more than 10 million advertisers are using Facebook to promote their products and services. Facebook advertising has become popular due to its ability to target the right audience and analytical insights.
Successful experimentation and a good strategy can guarantee a good return on Investment if done correctly. If you are wondering which type of Facebook ad you can use for your brand on Facebook then you can try out the carousel ad.
Carousel ads are more interactive compared to a single video or image format. To run successful Facebook Ads, it is important to target the right audience and leverage A/B split testing. These Facebook Ads come in different formats.
You can either promote your page, actions users took, posts on your page or your website.
Advertising Cost
Facebook Bill’s advertisers based on Cost Per Mille (CPM) commonly known as cost per 1000 impressions.While the average cost per click on Facebook ranges from $0.5-$3.5. However, the cost of Facebook Ads depends on various factors.
So if you want to use Facebook to reach a wider scope of audience and generate more leads for your business, Facebook Ads is worth it.
Generally, the average cost per action (CPA), for Facebook Ads across all industries stands at $18.68.In other words, CPA in AdWords across all industries is $48.96 for search and $75.51 for display.
Therefore if you are working under a limited budget and need a platform where you can promote your products effectively then Facebook is a perfect choice.
Google Ads
Google Ads is another powerful strategy that you can use to promote your products and services. Today slightly over 4 million advertisers use Google Ads to promote their brands. Google accounts for the largest junk of digital advertising revenue.
Compared to display and Facebook ads, Google search ads have the highest CTR. This is because Google prioritizes ads based on relevance. However, it is important to note that your Google Ads account won’t be profitable if you do not choose the right keywords.
Advertising Cost
On average, advertisers on Google pay between $2.32 per click on google Ads search. However, if you are just starting with Google Ads, you can use an average daily budget of between $ 10-$50.It is important to check your account daily to see how your Ads are performing.
Even though creating a Google Ads account is free, you will have to pay once customers take certain actions. The good news is that there’s no minimum budget for Google Ads. Therefore you shouldn’t risk a lot of money to drive sales.
Google charges an average cost per click of $1-$ 2 for the Google search network and less than $ 1 for the Google Display Network. The good news about using Google for advertising includes the ability to reach targeted audiences and an easy-to-track ROI.
If you are looking for an effective way of promoting products and services in the internet space then Google Ads is a perfect option. Besides helping you access a wide scope audience, Google Ads allows for targeting qualified, in-market prospects. If managed properly, Google Ads has the potential to deliver strong ROI.
So far, most companies spend between $9000 to $ 30,000 on google Ads every month. This is attributed to the high ROI associated with Google advertising. With Google Ads, you are in charge of your online advertising costs. In that regard, you should not exceed your monthly advertising budget.
All you need is to create an effective marketing campaign that resonates with the target audience. That way, you not only stand a chance to increase ROI but also generate quality leads and improve conversions.
If you are wondering whether you should choose Google or Facebook Ads, it is important to note that the choice of platform is determined by many factors. This not only includes the type of business but also what you intend to achieve.
For example, while some businesses may thrive through Google Ads, others may not yield the desired results. As such, irrespective of pricing, you should choose a platform that resonates well with your target audience.
Comparatively, Facebook Ads are cost-effective compared to Google Ads. Aside from easy setup, anyone who has access to Facebook can set up and run successful Facebook Ad campaigns. On the other hand, Google Ads are not only costly but may take time to deliver positive results.
While the average cost per click in Google Ads ranges between $2 and $ 4 on the search Network, the average Facebook Ads cost per click ranges between $ 0.5 -$ 3.5.In that regard, if you are looking for a platform that you can use to reach out to a wider audience and run low-cost advertising campaigns for your brand, you can leverage the Facebook Ads feature.
In fact, Facebook Ads are the most promising social advertising platform for E-commerce. Commanding slightly over 1.8 Billion users, and an average ROI of 152%, it is no doubt that Facebook Ads are effective for any entrepreneur looking for new customers.
Conclusion
The online advertising space is growing by double digits each day. The choice of an effective advertising platform may be challenging for starters. This article offers insightful ideas that you can use to choose the right advertising platform for your products.
Even though Google Ads have the benefit of reaching a wide scope audience, they may not be effective for those looking for quick growth solutions. This is because it takes time for Google Ads to generate conversions. Plus, Facebook Ads come with an array of features that you can leverage to engage, target, and promote your products in front of your audience.
Therefore, we encourage you to leverage Facebook Ads to promote your products and services without having to break the bank.
