Digital marketing is full of buzzwords. Many of which you’ve probably tried to ignore.
Why is SEO Important to Digital Marketing?
But there’s one acronym, SEO (short for search engine optimization), that you cannot afford to disregard. SEO plays a crucial role in the world of digital marketing and has the power to bolster or bury your business.
So why is coming up with an SEO strategy worth your time? Keep reading as we walk you through a few of the reasons why SEO is paramount for your digital marketing strategy!
The Top Results Drive Traffic
Here’s a fun fact for you, the top three results on Google account for almost all of the traffic for a given query. Heck, the top result alone generates 1/3 of a query’s traffic.
In contrast, it’s rare for users to explore past the second or third page of search results. So as dramatic as it sounds, if you’re not first, you’re last.
Customers Conduct Research
Studies show that 97% of consumers conduct some form of online research before making a final purchasing decision.
Think about what that means for your business. If you were to show up as the first result, your web traffic would skyrocket! And with it, you’d likely see a sizeable increase in engagement and sales.
Failure to Adhere to SEO Standards Comes With Consequences
Not only is SEO a cornerstone of a good business strategy, but it’s downright necessary if you want to have any form of an online presence.
Failure to adhere to modern SEO guidelines can result in several penalties, including the removal of your website from search engine results altogether.
Other penalties include lowering your search rankings and de-indexing parts of your website.
Make sure you’re keeping up with SEO standards by reading Google’s updated guidelines!
It’s an Inexpensive Form Of Digital Marketing
You might wonder if it’s worth it to dedicate your online marketing resources toward a new SEO strategy. But if it’s resources you’re worried about, you won’t find a more affordable form of marketing.
Organic SEO measures such as content optimization, social engagement, or keyword implementation cost little to no money.
However, there may be some situations where your website needs a facelift. Or maybe you don’t have the time needed to research keywords or write content.
Outsourcing your marketing helps you save money by allowing you to spend more time working on your business while a team of experts transforms your company’s search rankings.
And rest assured, outsourcing is often more affordable than starting an in-house team. By partnering with a business like SEO WebUpgrade, for instance, you’ll only pay for the services you need. No onboarding, equipment, or salaries necessary!
Don’t Lose Out on Traffic: Come Up With an SEO Plan Today
In conclusion, SEO should be a critical part of any business’s digital marketing strategy. Without it, you’re missing out on tons of visitors and could subject yourself to some nasty penalties.
So make sure to come up with an SEO strategy today. It might take some time and effort, but it’s more than worth it.
For more marketing content, make sure to check out the rest of our blog!
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