Baby Boomers are one of the largest demographic groups in the world today. They are living longer than ever before and they are still active and contributing members of society. This means that they are a very lucrative target group for businesses.
There are many ways to tap into the Baby Boomer market. One of the best ways is to use social media to promote your business. Social media is where Baby Boomers spend most of their time. You can reach them directly through Facebook, Twitter, LinkedIn and Instagram.
You can also use these platforms to promote your business. For example, if you run a cleaning service, you could post pictures of your work on Instagram and then tag your clients in the comments section. This will allow them to see how good your service is and hopefully get a recommendation.
What products are baby boomers interested in?
When targeting baby boomers, you must remember that they love technology. That includes everything from smart phones to tablets to laptops. As long as it works well, they will purchase it.
So what types of things would appeal to baby boomers? Well, first off, they enjoy gadgets. There are lots of different kinds of electronics out there that are designed specifically for older adults. These include hearing aids, pacemakers, insulin pumps and more.
Next, baby boomers love travel. Whether it’s going away on vacation or just visiting family, they always seem to find some way to go somewhere new. And since they tend to stay busy throughout retirement, they may even take trips around the country or across the globe.
Finally, baby boomers love food. From cooking classes to healthy eating plans, they are constantly looking for new recipes and ideas.
The Best Baby Boomer Business Ideas
Baby boomer businesses include everything from health care services to pet sitting. Let’s see what you can do.
Here are some of the best baby boomer business ideas:
Create An Online Store Or Website
If you have experience with e-commerce websites, this would be a great way to start up a new business idea. If not, there are plenty of free web design tools available online which make it easy to create a professional looking site without having any technical knowledge.
Start A Blog
Blogging has become extremely popular over recent years as more people turn to the internet to find information. There are millions of blogs out there so finding a niche topic that interests Baby Boomers should be relatively simple. Once you’ve found what you think might interest them, write regular posts about topics related to your chosen subject matter.
Sell Products Designed Specifically For Baby Boomers
This may seem like a strange suggestion but it makes sense when you consider the fact that Baby Boomers tend to buy things based on price rather than quality. So why not sell items at cheap prices? It doesn’t even need to be expensive either – just look around your house and try selling stuff that’s been sitting unused for ages!
Become A Personal Trainer
This is another area where Baby Boomers are likely to come across problems because they don’t exercise enough. As such, becoming a personal fitness instructor could prove quite profitable. The key here is to offer affordable packages that include everything from gym membership fees to equipment hire.
Write Books
Books are always going to appeal to Baby Boomers since they love reading. However, writing a book isn’t necessarily difficult. All you really need is a computer and access to the internet. Then all you need to do is type away until you’ve written several chapters. After that, you’ll probably want to edit them and add images etc., but other than that, it shouldn’t take too long.
Offer Home Improvement Services
Home improvements aren’t exactly high earners per hour but they’re certainly worth doing. In addition, Baby Boomers often struggle with DIY projects due to age and health issues. Therefore, offering home improvement services could be a viable option for those who enjoy working outside.
Bed And Breakfast
There are many different types of accommodation businesses including bed and breakfasts, guest houses, hotels, hostels, holiday parks, campsites, lodges and resorts. Each one offers its own unique benefits depending on location, facilities offered and cost.
Life Coaching
Life coaching is very similar to counselling except that instead of talking through emotional difficulties, life coaches focus on helping their clients achieve specific goals in areas such as career development, relationships, finances, self-improvement and much more.
Adult Day Care
An adult daycare center provides services to adults over age 55. It usually offers group activities, counseling sessions, educational programs, and recreational activities. Adult day cares generally operate Monday through Friday between 8 am and 5 pm. There are two types of adult daycares: those that accept Medicaid and those that don’t.
Caregiver Training Programs
A caregiver training program teaches individuals how to take care of elderly loved ones. Some caregivers trainees learn skills such as bathing, dressing, feeding, grooming, toileting, medication administration, and transportation. Others focus on specific needs such as Alzheimer’s disease, dementia, Parkinson’s Disease, stroke recovery, diabetes management, arthritis, cancer treatment, and heart failure. A few even specialize in hospice care.
Nursing Homes
Owning a nursing home requires extensive knowledge of healthcare laws, regulations, and procedures. Nursing homes must comply with federal, state, county, and local requirements regarding staffing levels, patient safety, quality assurance, licensing, inspections, accreditation, billing, insurance coverage, and more. They also must meet certain standards set by Medicare and Medicaid. To become licensed, most states require applicants to pass a rigorous exam administered by the Department of Public Health. Once approved, nurses must complete additional education before being allowed to work in a nursing home.
Personal Care Services
Personal care services include everything from housekeeping to meal preparation to laundry. Depending upon what type of personal care services you want to offer, there may be different licenses required. For example, if you plan to hire someone to cook meals for your customers, you would likely need a license to sell prepared foods. However, if you just want to wash dishes, you wouldn’t need any special permits.
The following is a list of common jobs within this industry:
Home Health Agency Owner
As mentioned above, home health agencies assist seniors in staying healthy at home instead of having to go into hospitals. This includes providing physical therapy, occupational therapy, speech therapy, wound care, respiratory treatments, nutritional support, pain control, emotional support, socialization, and much more.
Money Management
If you love numbers, then becoming a money manager might be right up your alley! Money managers help their clients manage their finances better than ever before. These professionals can provide financial advice, budget planning, retirement planning, investment strategies, estate planning, tax planning, and many others. The job title varies depending on where you live; however, it often includes titles like accountant, bookkeeper, certified public account, Certified Financial Planner™ professional, or wealth advisor.
Health Insurance
If your parents qualify for Medicare, it can be very helpful if they get health insurance through their employer. The government pays part of the premium, and employers often provide additional benefits such as vision care, dental coverage, prescription drug discounts, and more. Check with your parent’s company first before enrolling them in private insurance though; many employers won’t cover retirees until after retirement age.
Massage Therapy
A massage therapist works by applying pressure to muscles using hands, feet, elbows, knees, forearms, or other parts of the body. Massages help relieve stress, improve circulation, reduce pain, increase muscle strength, and promote relaxation. Many therapists also incorporate stretching exercises into massages.
