Who told you print marketing is dead?
While consumers are glued to their phones more than ever, print advertising is still breaking through in the 21st-century.
Promote It! A Starter Guide to Your First Print Marketing Campaign
In fact, more than half of surveyed consumers trust print ads more than digital alternatives. The direct mail industry also has something to celebrate, as surveys show that 70% of consumers believe mailed ads feel more personal.
Personalized marketing is vital for lead nurturing and customer lifetime value. Kickoff your print marketing campaign with this inspiring starter guide!
Is Your Logo Ready for Print Marketing?
There’s nothing like the adrenaline rush of a new marketing campaign but hold your horses. Assess your business strategy first before going full steam ahead.
For example, is your current logo designed for print advertising? Print marketing materials come in various shapes, sizes, and colors. Your logo must work with every print medium, right down to the business cards.
Scale down your logo until it fits on a business card or Twitter profile icon. If your logo loses its marketing impact, rethink your current design. Your logo may have too many details or busy color combinations. Online logo design tools, like Logo.com, not only help you create your logo, but also help the branding on your website, social media, and print to help you deliver a great experience for your customers.
One of the primary principles of logo design is simplicity. Go for something simple, symmetrical, appealing, and relevant to your industry. If you run a cleaning business, you could design a simple blue bubble logo.
Limit your logo palette to two or three colors; even four colors may be too much for what you’re trying to achieve. Monocolored logos scale down nicely, as well.
Think About Your Brand Colors
Once your logo design is ready, think about your brand colors. How well do your brand colors look on business cards, banners, signs, flyers, brochures, and pamphlets?
Dig into the fundamentals of color theory to hone in on a winning color combination. For example, greens and purples are relaxing, while reds and oranges are lively. Which colors make sense for your industry?
Don’t be afraid to test out different designs, too. Marketers test print marketing materials until they’re perfect; this process is called A/B testing.
Do You Need a Print Marketing Service?
You don’t have to be a graphic design guru to execute a flawless print marketing campaign. You can always hire a freelance artist to design your logos and brand design. Strategists are also available to craft and monitor high-converting campaigns.
If you already have finished mockups, learn about new era print solutions for lamination, embossing, die-cutting, and coatings. These details matter when you’re crafting a versatile campaign with trade show materials, swag bags, information packets, stickers, lifesize cut-outs, and more.
Even if you have stellar graphic design skills, you’ll need some type of print marketing service, whether it’s an on-demand service or a traditional printing company.
Make an Impact with Print
Consumers may love their mobile devices, but they’re still influenced by print marketing.
Don’t miss out on the possibilities of print!
Keep this starter guide handy as you develop your first print campaign, and check the blog often for more valuable tips.
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