Google AdWords is one of the most prominent platforms if you are looking to boost your business. The time is extra-ripe these days since most people are focusing on social media, SEO, and other marketing techniques.
It is a bit baffling to see just how neglected AdWords is at the moment. But regardless of that, those who take action right now should be in a pretty great spot.
This article will work as your guideline for making the most out of AdWords. Thus, if you are looking to boost your sales, then be sure to read below.
1- Extra Pair of Helping Hands
Before you move on to the real thing, consider making the most out of what is available. For one thing, there are a lot of places where you can find free Google ad coupons. Also, consider checking out Google ads tools from Clever Ads.
2- Search Network Only
There are a lot of ways you can start your campaign. However, beginners and those who do not have a solid budget should focus on Search Network Only at first.
Since your goal is to target potential customers, you do not want random people clicking on ads. It is a waste of resources. The way this Network works is simple – only those who are typing relevant search queries will see the ads.
For example, if you are selling footwear and have included words related to that niche, your ads will not appear to someone who is looking for laptops or any other irrelevant topic.
You are starting out, so it is better to keep things simple rather than complicate yourself.
3- Research Competition
Learning from others is always a good piece of advice. And nobody will teach you as much as your competition, especially if they have been in the business for longer than you.
Look at what other ads are like. What makes them appealing? Or perhaps you feel like they could be improved on? The more time you spend collecting this information, the better off you will be.
4- Schedule the Ads
Running 24/7 at full capacity is an option, but why waste money when you can find the best possible timeframe and put all your ads on there?
And speaking of schedule, make sure you are constantly updating and adjusting campaigns. Even if they are doing well, you do not want to stagnate too much.
5- Right and Relevant Keywords
The importance of the right keywords cannot be stretched enough. They are the cornerstones of the whole campaign. Even the simplest matter of correct spelling can make or break the whole thing.
There are plenty of variables when searching for keywords. Of course, a lot depends on your niche, but there are a few rules of thumb to follow:
- Put yourself in the shoes of a customer and imagine what you are typing when searching for products and services.
- Put keywords in groups as it will be much easier to track the progress.
- Longtail keywords are the best but do not waste efforts with terms that are too broad.
- Try to use different variations of the same keyword. You might save money and get a better ROI.
- Keyword Planner and similar tools should also be of great use in your endeavors.
6- Ad Copy
Now for the fun part – the ads. Writing a compelling copy is extremely difficult, and the pros who have the best skills for that make thousands of dollars for just a couple of sentences.
If you have no budget to hire a professional, then you have no choice but to do everything yourself. It is highly unlikely that you will be able to write something great from your first try, but this is something you can learn as time passes, especially if you are willing to research successful ad copies.
7- Landing Page
Ensure that ads redirect visitors to relevant landing pages. Tricking them is never a good option because your whole business will suffer, especially in the long run.
8- Analytics
Make use of Analytics and other similar tools to keep track of things like bounce rate, a number of generated leads, how much time people spend on the page and how many pages they visit during their sessions, etc.
9- Continue to Learn
Mastering something like Google AdWords is impossible in a short amount of time so have patience and make your way by slowly progressing and learning new things. It is all about perseverance and consistency. As long as you continue to work, you should end up in a good spot.
The Bottom Line:
To sum everything up, you should now be more or less familiar with what to expect from working with Google AdWords. As stated previously, it will take time to learn, but as long as you are willing to put hours into it, AdWords could become a great ally in boosting your business to another level.
